Wednesday, 3 May 2017

The most meant-to-be times to roll out email marketing campaigns

The following has been an unanswered question since forever- “When exactly can I roll out email campaigns?” Yes, we've got multiple not-so-worth-it answers like Tuesday through Thursday morning- from 8:00AM to 10:00AM- all thanks to researches which haven't worked out well. But, our life has been very dynamic since forever now.

Several researches like that of Experian's 2012 research found out that unique open rates, late at night are taking place on an average level of 22%. Funnily, these people have also had great CTR throughout the day as well. However, there's a probable reason behind constant email activity- 9:00AM-5:00PM job then, constant activity online as well.

Some researches have also revealed that high CTRs are taking place on Monday mornings and Saturdays and Sundays as well- shocking, ain't it? All these years, I thought that 'Mon-daze' were the saddest were because of work and Saturdays and Sundays were the happiest due to holidays. But, probably, according to the results, either people are workaholics or, they just what to be pre- prepared with regard to work.

Weekend lovers/ haters?

Let's find out!

Yes, most of us hate weekends but, there are businesses who may have working weekends or are simply people who're concerned about their work lives. On looking at Experian's email marketing study, we found out that when the send volume was the least, the recipients responded to them the most. The CTR % for both Saturdays and Sundays was 18%- the highest percentage all week.

Other studies also supported this study and came up with results of that kind.

Yes, according to a regular person, people with high CTR on weekends are weekend haters but, it's a catch- however, do run out a couple of email campaigns as test ones and see how that works out for you!

Mobile matters, really?

Oh, this is so common but, forgotten by several email marketers. It's like, reminding a teenager that he's 16 since forever- they never seem to remember it or behave like 16-year-olds! A study found out that about 55% of all e-mails are viewed on smartphones and, it's been growing by 2% too!

However, here's a tip- if you're making it mobile- centric, ensure that your CTRs are to-the-point and visible.

Another study found out that the open rates were dependent upon the device they're using. Usually, mails opened from 5:00PM to 8:00AM are mostly opened from cellphones but, from 3:00PM to 4:00PM, desktop!

So, here's another tip- while you send out test campaigns, send the same mail out to different recipients at different slots of time, giving you more clarity. Also, make sure that the landing page is mobile- friendly.

But wait, did you get my point? Timing ain't everything!

If you keep sticking to what time your emails are opened, what about the other defining elements? Here are a few:

make sure you have a catchy subject line (it's mobile friendly too!)
don't be too spammy- be elegant and worth your readers' time
email appending your database is a must- what if you're not being able to obtain ROI due to invalid, duplicate, invalid email- ids?
Email testing- ensure that it looks great on all devices- smartphones, tablets, computers, etc. and more!

So, again, 'what's the best time to roll out an email campaign?“ I would say, anytime is okay as long as your content is worth everyone's time! (and other aspects too)


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Tuesday, 4 April 2017

5 Email Marketing Terms Must Be Aware Of

Email marketing as a whole is getting deeper, getting wider, touching newer aspects of marketing. It's a widespread marketing strategy wherein, if you rise, you're there! If you're not then, it's hard to get on track if you're unaware of terms, processes, services and more.

Just like mass communication, for instance, email marketing also have jargons which are terms for services and more. For you, as an email marketer- be it a fresher or an experienced one, you've got to be aware of the most popular and essential jargons.

Quick Append - Email Append services

Give below are jargons which you need to be aware of to give your email marketing campaigns and knowledge an edge and a quick boost!

Multivariate testing-  A great email marketing technique wherein, you can exactly find out which email works out the best for the audience! As you know, different audiences respond to certain images, colors, font faces and more differently, As an email marketer, you've got to be aware of the combination which suits your subscribers the best. Also, this test involves various variables.

Also Read: How To Write Irresistible Emails To Your Subscribers?

In this test, there are 2 samples, one with the direct approach- a bold CTA plus a clear image- things are clear here, to the point. The other sample will have a complex design with a couple of CTAs and no image. The CTR determines your email's efficiency.

Hard and soft bounce- When emails are sent out to senders due to permanent reasons like when the domain name is incorrect or, the email address is not a real one is what hard bounces are all about. Hard bounces can drastically affect your deliverability rates and can make you end up being a part of the spam folder! 

Soft bounce is all about an email which could not be received due to temporary reasons like the receivers' full inbox or, huge files and more. Contact your email append service provider to work on soft bounces!

Email appending- Appending services are a must for your database. With a rusty database, you cannot trust it's destination, CTR and more. What's the point of drafting beautiful, quality mailers when your database is rotten? Be it reverse email append services or other services like demographic appending, social media appending and more are going to help your bring your database perform at it's best!

 Transactional emails- It's a wonderful email marketing technique and term used for mails which are sent right after a purchase. It lets the customers' know that you're obliged by the purchase they've made. With email appending, it's going to be easy for you to follow- up, edit, customize your mailers. In fact, you can send special offers to people on their birthdays via date of birth appending.

Dynamic Content- Dynamic content is the in- thing for e- commerce based markets. Here, content is customized every now and then as per the customers' needs. It's effective to opt for dynamic content, especially for B2C markets as customers will be driven to buy your products!

To be honest, it's a must for you to email appending your database before anything! Why? Well, email appending shall give your database an edge, crispness and more- you'll obtain 100% ROI if it's a quality database. The terms mentioned above are general but, so powerful.

Thursday, 23 March 2017

Is it right to spy on your email marketing competitor or work hard towards your company?

They say, look into your own book, if you don't, you'll never be able to accomplish your goal! As children, we must've got this at least once from our parents.

Guess what, they just didn't blabber all this out in the blue- it was for a reason- to help you realize that if you keep looking at others, especially your competitors, good luck to your goal accomplishment! Either it'll be left undone or, it won't be done with your 100% in it.

Marketing is hard irrespective of your business, industry. However, does it really make sense for you to look at your competitor and sigh?

email marketing - Quick Append

So, how do we fix this constant, annoying habit of spying on our competitors for all the wrong reasons?

Here's a handful solutions for you-
You can always work on your email template and make sure it's just right for your readers
Customize your emails 
And, don't send them all out at once- it'll end up in the SPAM folder!

Also, short email subject likes- nobody has time to reach each word of your mailers- it's all about less content, more visuals (It's that time of the century when all your subscribers do is, scan!)
Send your mails to valid email addresses, existing ones and more- you can do that by email appending your database- it'll ensure you have a valid, up-to-date database, without any glitches or any terror of ending up unread!

There are several other ways in which you can enhance your email marketing campaigns like sending out customer engaging content, making use of each opportunity or, sending out great offers which are irresistible. Most importantly, email append services are the key- once you have gotten your database email appended, you'll see the magic! 

Probably, your competitors will spy on you secretly now and come across this blog- keep the competition fair and clean, things will look up soon.

Again, I ask you, “Is it right to spy on your competitors and forget about your work?” Well, no way! Only when you will work, you'll obtain results, not when you bring down on track down your competitors movements each step. Bottom line being, look into your work, fix the mistakes in them and you'll end up being a successful email marketer!


701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Friday, 17 March 2017

Email Signatures You Must Get Rid of This 2017

Email marketing, as predicted by several studies is going to develop a lot more than what it is at the moment. No matter whichever communication app crops up, e-mails are probably never going to die out. It's going to carry on on a potential level and shall remain a staple form of professional communication! The base of email marketing is it's presentation, not it's content! Reason being, people are just scanning them- so, less reading, more seeing!

Your email signature probably may develop your first impression before your client. 
Try being the best starting from right there!

Email marketing to many is an art- it's hard to make sure each and every human reads that mail and gets driven to make the purchase of fill that form! 

email signatures Quick Append

Which is why, here are 5 email signatures you need to get rid of this 2017: 

1. Irrelevant content, not cool!

Avoid over- crowding your email. Keep it simple, elegant, crisp- designation, contact details, company name, that's more that's enough. It's not a resume, right? And, you don't have to tell your readers all about you, it is so senseless. In fact, if they will want to get in touch with you, they'll find a way out, don't you worry! 

Remember, the more unnecessary content is there in your email the more your emails will be ignored. People hate to read, especially, unnecessary information. 

NOTE: This point does not count for legal disclaimer. Some details have to be added which cannot be ignored- do business within the law.

2. Large graphics, a big NO!

Imagine this, you are the receiver of an email wherein, there's a completely inappropriate graphic, an image of a mountain top- would you like to see the mail any further? No, right? Everyone's time is precious. It's frustrating scrolling down all the way because of the huge image.

On a personal level, you can put anything as your signature but on a professional level, it's a big NO!

3. Too many colors, not accepted

Yes, it's a subjective topic to talk about. However, this point completely differs from one profession to another- if you're selling email appending services, you obviously won't make use of loud, charismatic colors. However, if it's a paint exhibition company, it can be colorful. The problem with over- abundance of colors is that there are clashes within colors,  over crowding and an imbalance of colors.

However, there are certain people who can pull off their signatures in spite of colors, it's all about your confidence and creativity!

4. Please, don't use fun or custom fonts!

Let's keep it for our loved ones, shall we? Computers are mostly meant for serious, professional work and not to imitate childish font faces. To be honest, your credibility as a genuine corporate person will be questioned if you do so.

Please, just, don't do it- for email marketing's sake!

5. Prevent stagnation

Keep your email signature as updated as your LinkedIn profile! This shows how proactive you are and how much you value time, how observant you are and more. Think it this way, “It looked great at one point of time. Now, it's outdated- time to change!” 

There's a huge possibility that this blog may not be apt for you, your style! However, this is for most for us. However, what's the point f sending out these beautiful email-  signatured emails if nobody's going to receive or open it? Which is why, its essential for your company to sign up for email appending services for the best results and this hardwork of working over your signature pay off well.


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Tuesday, 14 March 2017

6 Email Marketing False Beliefs You Must Overcome!

Email marketing ain't a dead end yet! It's the best tactic to generate quality B2B and B2C leads, therefore, conversions. Yes, email marketing is old. But, as they say, old is gold! This blog has an aim- to get you out of the myths of email marketing. Here are 6 email marketing beliefs which you must get yourself out of today!


1. People don't want to receive your marketing emails

The misconception here is that people are interested in your emails. Trust me, no need to think twice! As a matter of fact, 74% of adults who are online prefers to receive marketing messages by email rather than direct mail, according to MerkleInc’s research.

If you market right, they'll definitely love reading your emails. In simple words, they don't really hate your email marketing mailers. 

However, limit yourself to this one fact- Write marketing mails to a real human, not a mailing list. 

Remember, people won't randomly subscribe to your mails, they want to read them all. 

2. Good emails equal great conversion rates!

It's unbelievable that people are coming up with fake stats like CTRs are going somewhere around 0.008%. Email marketing is all about brand exposure or, email marketing obtains less or zero ROI. 

As a matter of fact, 66% of online consumers bought something based on an email marketing message. Also, email marketing has an ROI of 4,300%.

Bottom line being, do email marketing right and see yourself right there in no time!

3. The bigger your email list, the better!

Get over this, you know- it's ALWAYS about the quality, not quantity! This is another sad myth- remember, back in school there were these kids who used cheap tricks too obtain great marks and you didn't? Well, at the end of the day, it's you who's going to obtain great and quality knowledge, the others are just going to fade away. 

As a matter of fact, if your mails go to the spam folder for most email ids, your IP address shall be blocked. Not good, right? Obviously, you do not have enough time and techniques to make sure all's okay with your database. Which is why, email appending is just what you need- all you need to do is, get in touch with quality email appending companies and rest is their task. You'll end up having an up-to-date, quality database in no time and at the most affordable rates.

4. Our forever winner- the subject line!

Your reader does not have enough time to reach a 100- character subject line, that's the fact!
Yes, it's been said to you a zillion times. However, your mailers' subject line is going to take you there- to the ROI bit. Short lines, great opening rates- 58%. Also, personalized subject lines have an open rate of 22.2%. 

Remember, your readers don't have much time for you. If you want them to spend time on your mailer and do what you want them for you, you've got to make it customer- centric. Provide with great offers, catchy, short and sweet subject lines and more! 

Above all, remember, spammy, block- lettered and fishy subject lines are definitely going to bring you to the spam folder. According to a research, around 69% pressed the SPAM button when they saw a spammy subject line. 

5. Email marketing does not care about the user's device preferences

This is the biggest misconception of all! If your email is not optimized for mobiles, it's a piece of crap! As a matter of fact, 35% of all business professionals check their email on their mobile phones, and 64% of decision makers read email on their mobile. 

This world is evolving, make your emails evolve with them, please?

6. Desperation and long mails- they're good

As a matter of fact, it's a terrible idea to send out desperate rather, multiple or, frequent mails and mails which are too lengthy. Again, nobody has much time and nobody likes too much information. 

Draft short and sweet mails- informative yet fun ones- which would make them feel special and not feel like they wasted their time! Also, sending out constant emails is going to push them to unsubscribe which is sad. 

Bottom line being, Keep email marketing but, make these small changes like, send out quality mails with short and sweet subject lines. Also, don't forget about mobile optimization. Above all, test-test-test! Sample mailers are essential- without them, you don't know how your subscribers are going to receive them. 

Most importantly, without a quality email database, you cannot expect high conversion rates. Which is why, you've got to email appending your database today and make sure your database is up-to-date, without any invalid or missing data!


701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Wednesday, 1 March 2017

How To Write Irresistible Emails To Your Subscribers?

It's a must for you to create quality, great content and then convert it with the help of hard- earned traffic into mail subscribers. It's essential for you to convert your visitors to subscribe to your mails as it's 40 times a lot more effective to send out mails than upload the same content on social media websites, for instance. Obviously, things don't end here. You need to cultivate this relationship, like any other and provide them with just what they need. 

Now, here's a question that crops up- how to make mails irresistible for your subscribers? It depends upon your business mostly. However, around 15-20% mail are opened each day, on a regular basis. 

Set the stage- post sign-up

Every subscriber has some intention in mind, right? Now, it's job to hit right in the nail and make sure you keep your subscriber well- engaged at all times.

1. The most common yet, the hardest part- start with an enticing subject line.

It always starts with writing a great subject line. 
There are several tactics you can follow, though: 
Make use of specific, easy to read numbers or numbers which are intriguing too
Induce curiosity- it's one of the most powerful tools one can make use of. Make sure your reader gnaws over it until he finds it!
Keep your subject line so very short. This shall make sure that :
-Your subject line will be read without getting cut off
-They're clear and induce great amount of curiosity
-They're short and sweet!
Try testing different subject lines. One way is to send out the same mail to different groups with different subject lines

2. Make it valuable

Pitching is the core of email marketing, true. But, guess what, it'll shoo your subscribers away from you! STOP talking about your brand and your products in each mail you send. Add value to their lives, don't deliver your offer to them in the first mail itself!
It's like love, it takes time to be disclosed, to make the other one feel it's need. Make them trust you and then, go for it!

3. Personalize your emails- be friends with your subscribers

How can you do that?

Share your personal stories which may interest them- Not only will you be able to let them know that you're human but, they'll fall for you and trust you. Personal stories also add value to each subscriber
Talk to one person at a time- Sending out personal emails are like just talking to him/ her and not to 10,000 people you're sending out the same email and customizing it by just changing the name! Use words like 'U' and 'I', be informal or semi- formal with your readers! Trust me, it's fun for you to draft it and for them to read it too!

However, don't rush into it- Relationships, as we all know take a long long time to be developed. Take one step at a time like a child and your subscribers will definitely hang around!

4. Create cliffhangers!

It's like TV, each episode has it's mystery, it's suspense and it kills you! You cannot wait to watch it. Why not create the same level of curiosity in your emails? Send it on an episode basis if you cannot think of anything unique, that's okay! Tease them, here and there. Then, bombard them with the END!

5. Draft two- sided emails

Think about yourself- would you like to know just one side of any coin? You obviously want to know the pros and cons of each product. Don't make your readers feel that you are afraid to answer them or, don't give them the most expected, obvious answers. Also, don't come up with insignificant or questions which are totally unimportant! However, when you mention any negative aspect, make sure you cover it up- remember, negative always over-powers the positive. We don't want that, do we?

6. Bigger definitely ain't better!

Remember, if you write too much, you better make it worth the readers' time! Lengthy mails equal to terrible attention span. Try keeping your mails precise and sweet and above all, fun!

7. The aesthetic finishes

Make your emails readable. Don't complicate your emails much by adding images and text over it- it can lead to missing out on information and probably closing of mail due to high load time. 

  • You must follow the following practices while making your emails lovely ones:
  • If you add images, you can add images between 300-500 pixels
  • Also, dark text and light backgrounds are okay to use
  • Use bigger font sizes for links
  • Bold the links

Make sure links are added on separate lines

In the end, it's all about being consistent, if you are a good email marketer. You cannot break your subscribers' trust by making them feel like they're taken for granted. Also, make sure you follow these guidelines if you want to ace all your email campaigns. 

However, make sure you have a great database, with quality subscribers. Else, go for email appending. Email appending shall help you send out mails to the right audience, the audience who's interested in your products!

Tuesday, 21 February 2017

2017- The Year of A Savvy Email-er!

This year's theme- 'It's high time for you to practice what you preach!' Stop being a hypocrite, show it to the world that you believe in what you say and implement it too. Here's how you can be the savvy email-er of this year:

Personalization.. The Core!

It's a forever story- you, I, all the email marketers know it out there. But, what if we finally implement it? The DMA's consumer email tracker report found that only 16% find the mails they receive relevant. Just because you add a contact's first name or say a happy hello, it does not mean that they find you and your product relevant!

 Also Read: It's Vain to Email Append Your Database if You Don't Do This

Make 2017 a year of connection- connection should take place between your client and brand by sending out mailers which are relevant to them. 

It's hard to do so until, you email append your database- Reverse appending services, for instance, can help you know a lot about your client's buying behavior and more.
Don't make them feel targeted, make them feel home.

Tell your Brand Story

It’s a great way- ever since we were children, we've always been fond of stories. Again, why not implement it? You need to understand your customer's journey, be in his shoes- so that you two can be on the same page! 

Make 2017 a year where you connect with your clients on a personal level. Have a rise in your subscribers, create evocative stories which are true and make their experience with you priceless 

Trust the Machine

Make 2017 the year to have faith in technology. Reach out to the right clients with the right products with email appending. Capture them in the moment and make them feel great about the product!
Use the interactive experience- email- well!

By now, as email marketers, you must be knowing about the aesthetic finishes in emails. 
So, let's make 2017 the year where customer engagement is great and makes you end up in the inbox folder and get read and lead to a deal just by allowing them to mail you even if you don't send out a mail to them! Dive into options – show your creativity!

Help customers rediscover

Make your clients rediscover themselves or their choices all over again- come up with new kinds of mailers every now and then- see how they react. 
Make 2017 year a journey of rediscovery!

So, now you know how to be a sassy emailer this year! Truly preach what you say else, don't expect the best for yourself! Get ready to win it all this year but, don’t forget to email append your database today!


701 North Green Valley Parkway,
Suite 198, Henderson,
Nevada, 89074