They say, “what's done, is done!” Email marketing campaigns definitely describe this saying better than a scenario wherein. You had left out on a question in your final examinations back in school!
Rolling out email marketing campaigns and making a mistake is like a fart- something you try to resist but, it's going to come anyway- anytime, anywhere!
Here's a checklist you must glimpse through before hitting the send button:
Vague subject line- First impression is the last impression, that's what we've always been taught. This, by the way, implies to the subject line of your mailer as well. As you know, 68% of mails are opened on smartphones and an average of 60 notifications are received by each mobile user each day.
Imagine this- their day is already way too over whelming due to so many notifications and then you puzzle them with your baity, vague subject line. It's clearly increasing problems for them. Here's the thing- notifications are a part of everyone's lives now- is there room for any more?
Keep your subject line short, sweet and to-the-point, ensuring your prime message is communicated.
Sending out image- only email campaigns- Apart from the one benefit of being visual, it's just a terrible idea to try out visual campaigns. Imagine, a user wants to access your mail- how would they? There's no text except, on the footer wherein, there would be details like to unsubscribe, you can press the button, etc.
That's a big mistake one of Indian eCommerce company which Jabong has been making. They probably do not know what pre- headers are!
Having a single- click unsubscribe option- Yes, it's ethical to ensure that the unsubscribe button has to be a single- click one. However, it's going to bring in huge losses for your brand. You never know, people may unsubscribe due to the small screens and huge fingers concept! Around 68% have opened the mails and unsubscribed them due to the fat thumb issue which is accidental yet, extremely loss- oriented for your company.
Personalization blunder- Would you like if you receive constant mails from a company who does not even know your name? Well, there are several brands out there who still make mistakes like “Dear (Add Name)” and send out the email campaign. Or, they might send mails to you which do not even interest you! It's essential you to opt for data segmentation services, ensuring your email database is made use of efficiently.
Glimpse through your email list- All companies have email lists compiled for themselves however, there may not be valid email addresses, mailing addresses and more.
You can either opt for email appending services or, buy email lists as per your industry, target, etc.
There are several data brokers however, Global Data Brokers is the best data Broker all across the globe and provides with professional b2b email lists, consumer email lists and business email lists too.With regard to appending, Quick Append's reverse email appending services is the best of all- no matter how rotten your database is, you can get it appended with them!
Wrap-
Bottom line being, no matter how beautiful your email is, if you do not have the right email IDs, nothing is going to work out for you. Also, do ensure that your hyperlinks, names, etc., are well placed and are all correct- build brand loyalty, image and so on, keeping these hacks in mind.
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