Tuesday 13 November 2012

Tips for a Better Email Marketing Through Mobile

Though there have been various methods of promoting and marketing the products and services, email marketing is still being used by all the businesses today considering it as the best tool that can be used and is used in the field of email marketing. Not just this The way people use their cell phones to check the mails and the other stuffs, mobile phones now are said to be the top spot in the marketing field starting from the online promotion to the end of its marketing process. Keeping up with the concept of mobile marketing in mind given below are some of the major tips of mobile email marketing one could use for the smaller screens like tablet and the other smart phones.
  • Always have a Smaller Subject Line: As mobile phones have a smaller screen and a limited display area it is very important to make sure that every email that is being sent should have a smaller subject line. And in order to do so your subject line should be not be more than 15 characters. Not just this the subject line of your email should have 50% of information that would talk on what your email is all about. Keep it short, simple and sweet.
  • Test each and every part of your email that you send: If you want your readers to go through the mails that you send then make sure you cover all your their needs and requirements. You could do this through various methods especially through dual verifying the text that you have written. It is always said to be the best if you go with the written edition as it would be easy to write and modify your text along with the hyper links when the image and content is added.
  • Have a good content: This is one of the most important principle that every marketer needs to remember in the field of marketing. Provide your readers with some good content as they would have very less time to go through the content in other words they would just take a quick look of what is being told. So make sure that all the important points in the process of mobile email marketing are told in the first part and the other less important points are told in the second half. This is one of the best ways of breaking up your content in the process of email marketing.

  • Focus on the size and not on the design: While creating an email for mobile device make sure that it is visible to your readers keeping it 500 – 600px. So create emails keeping the mobile size in mind as every mobile has a different display design. And most important create designs that would pull the readers to read the mail than just deleting the mail that is sent to them.
  • Call for an action: Email for mobile devices should be short and have a limited design so keep this point call for action in mind and ensure that every mail that you send that it is straight forward and easily understood by the others. You need to do it in such a way that when your readers click to read your mail it is easily opened and read by the others.
Email marketing through mobile will provide you with an opportunity to interact with your brands, and the other ones that gives you a chance to communicate properly. It is such a field with all your creativity and follow ups with your clients and customers you could lead your self to a great revenue advantage. For the email marketing to take place email addresses play a very important role. And in case of the missing email addresses Email appending plays a very important role that would help you gain the missing email addresses of all your clients and customers.

4 comments:

  1. Very Nice post. I liked the way you explained it clearly like I saw in Automation Associates LLC. Thanks for sharing.

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