Thursday, 15 June 2017

The upcoming Era-Phone Marketing in Professional Fields

Marketing as a field, a profession has been surprising ever since it came into existence. The 2017 High Growth Survey wasn't any exception either!

Did you know, according to Hinge's second annual study of growth and marketing for professional services, a variety of topics were spoken of such as financial performance, marketing, strategy, etc.

Post research, they found out that almost 1/4th (a quarter) of high- growing firms reported that a huge impact in their progress was created by phone marketing! So, the myth finally breaks- phone marketing is out- guess what, it ain't!

phone marketing

Now, a question arises-

What are the kinds of firms opting for phone marketing?

Research shows that mod- sized firms which offer technology services have opted for phone marketing which is ironic as per their 'progress!' The reason they all gave was to:

build customer relations
explain their products/ services to their prospects in a detailed style and more

Another question pops up- why only these kinds of industries are opting for phone marketing?

What made them attain success via phone marketing?

The reason was very basic yet, essential- it was all about the time and money and effort they were willing to invest in phone marketing, unlike the rest.

The reason behind why they were so confident was because they were probably were looking out to target narrowly focused audiences- large and high revenue businesses. Also, even if their sales rates are low and losses high, the BD or, Business Development teams are on it- they have to make sure that they attain their monthly targets, bringing in high revenue!

Point being, their returns are way higher than their investment rates.

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” - Guy Kawasaki.

What if both are open for you?

  • Guess, what firms which have opted for phone marketing also have:
  • 82% firms practicing email marketing
  • 71% social media marketing
  • 50% blogging, etc. and more!

The entire purpose of phone marketing is – 'cold calling'? NO. It's about integrating phone conversations with inbound & thought leadership marketing.

How can phone marketing get started?

There are 3 broad ways-

First being, if you already have an email list, opt for telephone appending, reverse email appending services, etc. from a good email appending company and ensure that your database is right back on track, bring in high ROI for your company

Second option being, buy email list- be it professional email lists or, business email lists or, consumer email lists, opt for it, pick the best data broker and obtain prospects A-Z details in no time! It'll save up on important resources like time, money, man power, etc.

Or, let go off the option of phone marketing and wait for your company to undergo major losses! Kidding.

How your firm can practice the approach of phone marketing

There's a secret tunnel to this approach- educate then, qualify our leads, warm them up over the phone conversation you have with them.

The first step is, set up necessary digital equipment's, infrastructure, etc.

Then, set your long term and short term goals, your strategies.

Most importantly, adapt several modes of communication other than cold- calling or, phone marketing like blogging, social media engagement, website promotion and more.

Then, strategize your pitch- it can be customer centric or, direct sales.

Let me tell you something- phone marketing ain't everyone's cup of tea- you've got to face people and listen to their constant “NO's” and rarely expect even one “YES!” Establishing a close connection with your prospects is way harder than email marketing or any other kind and, once you achieve it, you'll probably be known as 'The Invincible One!'

Monday, 29 May 2017

Email marketing hacks- A checklist you must reach before hitting send

They say, “what's done, is done!” Email marketing campaigns definitely describe this saying better than a scenario wherein. You had left out on a question in your final examinations back in school!

Rolling out email marketing campaigns and making a mistake is like a fart- something you try to resist but, it's going to come anyway- anytime, anywhere!

Here's a checklist you must glimpse through before hitting the send button:

Vague subject line- First impression is the last impression, that's what we've always been taught. This, by the way, implies to the subject line of your mailer as well. As you know, 68% of mails are opened on smartphones and an average of 60 notifications are received by each mobile user each day.

Imagine this- their day is already way too over whelming due to so many notifications and then you puzzle them with your baity, vague subject line. It's clearly increasing problems for them. Here's the thing- notifications are a part of everyone's lives now- is there room for any more?

Keep your subject line short, sweet and to-the-point, ensuring your prime message is communicated.
Sending out image- only email campaigns- Apart from the one benefit of being visual, it's just a terrible idea to try out visual campaigns. Imagine, a user wants to access your mail- how would they? There's no text except, on the footer wherein, there would be details like to unsubscribe, you can press the button, etc. 

That's a big mistake one of Indian eCommerce company which Jabong has been making. They probably do not know what pre- headers are!

Having a single- click unsubscribe option- Yes, it's ethical to ensure that the unsubscribe button has to be a single- click one. However, it's going to bring in huge losses for your brand. You never know, people may unsubscribe due to the small screens and huge fingers concept! Around 68% have opened the mails and unsubscribed them due to the fat thumb issue which is accidental yet, extremely loss- oriented for your company.

Personalization blunder- Would you like if you receive constant mails from a company who does not even know your name? Well, there are several brands out there who still make mistakes like “Dear (Add Name)” and send out the email campaign. Or, they might send mails to you which do not even interest you! It's essential you to opt for data segmentation services, ensuring your email database is made use of efficiently.

Glimpse through your email list- All companies have email lists compiled for themselves however, there may not be valid email addresses, mailing addresses and more. 
You can either opt for email appending services or, buy email lists as per your industry, target, etc.

There are several data brokers however, Global Data Brokers is the best data Broker all across the globe and provides with professional b2b email lists, consumer email lists and business email lists too.With regard to appending, Quick Append's reverse email appending services is the best of all- no matter how rotten your database is, you can get it appended with them!

Bottom line being, no matter how beautiful your email is, if you do not have the right email IDs, nothing is going to work out for you. Also, do ensure that your hyperlinks, names, etc., are well placed and are all correct- build brand loyalty, image and so on, keeping these hacks in mind.


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Wednesday, 3 May 2017

The most meant-to-be times to roll out email marketing campaigns

The following has been an unanswered question since forever- “When exactly can I roll out email campaigns?” Yes, we've got multiple not-so-worth-it answers like Tuesday through Thursday morning- from 8:00AM to 10:00AM- all thanks to researches which haven't worked out well. But, our life has been very dynamic since forever now.

Several researches like that of Experian's 2012 research found out that unique open rates, late at night are taking place on an average level of 22%. Funnily, these people have also had great CTR throughout the day as well. However, there's a probable reason behind constant email activity- 9:00AM-5:00PM job then, constant activity online as well.

Some researches have also revealed that high CTRs are taking place on Monday mornings and Saturdays and Sundays as well- shocking, ain't it? All these years, I thought that 'Mon-daze' were the saddest were because of work and Saturdays and Sundays were the happiest due to holidays. But, probably, according to the results, either people are workaholics or, they just what to be pre- prepared with regard to work.

Weekend lovers/ haters?

Let's find out!

Yes, most of us hate weekends but, there are businesses who may have working weekends or are simply people who're concerned about their work lives. On looking at Experian's email marketing study, we found out that when the send volume was the least, the recipients responded to them the most. The CTR % for both Saturdays and Sundays was 18%- the highest percentage all week.

Other studies also supported this study and came up with results of that kind.

Yes, according to a regular person, people with high CTR on weekends are weekend haters but, it's a catch- however, do run out a couple of email campaigns as test ones and see how that works out for you!

Mobile matters, really?

Oh, this is so common but, forgotten by several email marketers. It's like, reminding a teenager that he's 16 since forever- they never seem to remember it or behave like 16-year-olds! A study found out that about 55% of all e-mails are viewed on smartphones and, it's been growing by 2% too!

However, here's a tip- if you're making it mobile- centric, ensure that your CTRs are to-the-point and visible.

Another study found out that the open rates were dependent upon the device they're using. Usually, mails opened from 5:00PM to 8:00AM are mostly opened from cellphones but, from 3:00PM to 4:00PM, desktop!

So, here's another tip- while you send out test campaigns, send the same mail out to different recipients at different slots of time, giving you more clarity. Also, make sure that the landing page is mobile- friendly.

But wait, did you get my point? Timing ain't everything!

If you keep sticking to what time your emails are opened, what about the other defining elements? Here are a few:

make sure you have a catchy subject line (it's mobile friendly too!)
don't be too spammy- be elegant and worth your readers' time
email appending your database is a must- what if you're not being able to obtain ROI due to invalid, duplicate, invalid email- ids?
Email testing- ensure that it looks great on all devices- smartphones, tablets, computers, etc. and more!

So, again, 'what's the best time to roll out an email campaign?“ I would say, anytime is okay as long as your content is worth everyone's time! (and other aspects too)


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Tuesday, 4 April 2017

5 Email Marketing Terms Must Be Aware Of

Email marketing as a whole is getting deeper, getting wider, touching newer aspects of marketing. It's a widespread marketing strategy wherein, if you rise, you're there! If you're not then, it's hard to get on track if you're unaware of terms, processes, services and more.

Just like mass communication, for instance, email marketing also have jargons which are terms for services and more. For you, as an email marketer- be it a fresher or an experienced one, you've got to be aware of the most popular and essential jargons.

Quick Append - Email Append services

Give below are jargons which you need to be aware of to give your email marketing campaigns and knowledge an edge and a quick boost!

Multivariate testing-  A great email marketing technique wherein, you can exactly find out which email works out the best for the audience! As you know, different audiences respond to certain images, colors, font faces and more differently, As an email marketer, you've got to be aware of the combination which suits your subscribers the best. Also, this test involves various variables.

Also Read: How To Write Irresistible Emails To Your Subscribers?

In this test, there are 2 samples, one with the direct approach- a bold CTA plus a clear image- things are clear here, to the point. The other sample will have a complex design with a couple of CTAs and no image. The CTR determines your email's efficiency.

Hard and soft bounce- When emails are sent out to senders due to permanent reasons like when the domain name is incorrect or, the email address is not a real one is what hard bounces are all about. Hard bounces can drastically affect your deliverability rates and can make you end up being a part of the spam folder! 

Soft bounce is all about an email which could not be received due to temporary reasons like the receivers' full inbox or, huge files and more. Contact your email append service provider to work on soft bounces!

Email appending- Appending services are a must for your database. With a rusty database, you cannot trust it's destination, CTR and more. What's the point of drafting beautiful, quality mailers when your database is rotten? Be it reverse email append services or other services like demographic appending, social media appending and more are going to help your bring your database perform at it's best!

 Transactional emails- It's a wonderful email marketing technique and term used for mails which are sent right after a purchase. It lets the customers' know that you're obliged by the purchase they've made. With email appending, it's going to be easy for you to follow- up, edit, customize your mailers. In fact, you can send special offers to people on their birthdays via date of birth appending.

Dynamic Content- Dynamic content is the in- thing for e- commerce based markets. Here, content is customized every now and then as per the customers' needs. It's effective to opt for dynamic content, especially for B2C markets as customers will be driven to buy your products!

To be honest, it's a must for you to email appending your database before anything! Why? Well, email appending shall give your database an edge, crispness and more- you'll obtain 100% ROI if it's a quality database. The terms mentioned above are general but, so powerful.

Thursday, 23 March 2017

Is it right to spy on your email marketing competitor or work hard towards your company?

They say, look into your own book, if you don't, you'll never be able to accomplish your goal! As children, we must've got this at least once from our parents.

Guess what, they just didn't blabber all this out in the blue- it was for a reason- to help you realize that if you keep looking at others, especially your competitors, good luck to your goal accomplishment! Either it'll be left undone or, it won't be done with your 100% in it.

Marketing is hard irrespective of your business, industry. However, does it really make sense for you to look at your competitor and sigh?

email marketing - Quick Append

So, how do we fix this constant, annoying habit of spying on our competitors for all the wrong reasons?

Here's a handful solutions for you-
You can always work on your email template and make sure it's just right for your readers
Customize your emails 
And, don't send them all out at once- it'll end up in the SPAM folder!

Also, short email subject likes- nobody has time to reach each word of your mailers- it's all about less content, more visuals (It's that time of the century when all your subscribers do is, scan!)
Send your mails to valid email addresses, existing ones and more- you can do that by email appending your database- it'll ensure you have a valid, up-to-date database, without any glitches or any terror of ending up unread!

There are several other ways in which you can enhance your email marketing campaigns like sending out customer engaging content, making use of each opportunity or, sending out great offers which are irresistible. Most importantly, email append services are the key- once you have gotten your database email appended, you'll see the magic! 

Probably, your competitors will spy on you secretly now and come across this blog- keep the competition fair and clean, things will look up soon.

Again, I ask you, “Is it right to spy on your competitors and forget about your work?” Well, no way! Only when you will work, you'll obtain results, not when you bring down on track down your competitors movements each step. Bottom line being, look into your work, fix the mistakes in them and you'll end up being a successful email marketer!


701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Friday, 17 March 2017

Email Signatures You Must Get Rid of This 2017

Email marketing, as predicted by several studies is going to develop a lot more than what it is at the moment. No matter whichever communication app crops up, e-mails are probably never going to die out. It's going to carry on on a potential level and shall remain a staple form of professional communication! The base of email marketing is it's presentation, not it's content! Reason being, people are just scanning them- so, less reading, more seeing!

Your email signature probably may develop your first impression before your client. 
Try being the best starting from right there!

Email marketing to many is an art- it's hard to make sure each and every human reads that mail and gets driven to make the purchase of fill that form! 

email signatures Quick Append

Which is why, here are 5 email signatures you need to get rid of this 2017: 

1. Irrelevant content, not cool!

Avoid over- crowding your email. Keep it simple, elegant, crisp- designation, contact details, company name, that's more that's enough. It's not a resume, right? And, you don't have to tell your readers all about you, it is so senseless. In fact, if they will want to get in touch with you, they'll find a way out, don't you worry! 

Remember, the more unnecessary content is there in your email the more your emails will be ignored. People hate to read, especially, unnecessary information. 

NOTE: This point does not count for legal disclaimer. Some details have to be added which cannot be ignored- do business within the law.

2. Large graphics, a big NO!

Imagine this, you are the receiver of an email wherein, there's a completely inappropriate graphic, an image of a mountain top- would you like to see the mail any further? No, right? Everyone's time is precious. It's frustrating scrolling down all the way because of the huge image.

On a personal level, you can put anything as your signature but on a professional level, it's a big NO!

3. Too many colors, not accepted

Yes, it's a subjective topic to talk about. However, this point completely differs from one profession to another- if you're selling email appending services, you obviously won't make use of loud, charismatic colors. However, if it's a paint exhibition company, it can be colorful. The problem with over- abundance of colors is that there are clashes within colors,  over crowding and an imbalance of colors.

However, there are certain people who can pull off their signatures in spite of colors, it's all about your confidence and creativity!

4. Please, don't use fun or custom fonts!

Let's keep it for our loved ones, shall we? Computers are mostly meant for serious, professional work and not to imitate childish font faces. To be honest, your credibility as a genuine corporate person will be questioned if you do so.

Please, just, don't do it- for email marketing's sake!

5. Prevent stagnation

Keep your email signature as updated as your LinkedIn profile! This shows how proactive you are and how much you value time, how observant you are and more. Think it this way, “It looked great at one point of time. Now, it's outdated- time to change!” 

There's a huge possibility that this blog may not be apt for you, your style! However, this is for most for us. However, what's the point f sending out these beautiful email-  signatured emails if nobody's going to receive or open it? Which is why, its essential for your company to sign up for email appending services for the best results and this hardwork of working over your signature pay off well.


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Tuesday, 14 March 2017

6 Email Marketing False Beliefs You Must Overcome!

Email marketing ain't a dead end yet! It's the best tactic to generate quality B2B and B2C leads, therefore, conversions. Yes, email marketing is old. But, as they say, old is gold! This blog has an aim- to get you out of the myths of email marketing. Here are 6 email marketing beliefs which you must get yourself out of today!


1. People don't want to receive your marketing emails

The misconception here is that people are interested in your emails. Trust me, no need to think twice! As a matter of fact, 74% of adults who are online prefers to receive marketing messages by email rather than direct mail, according to MerkleInc’s research.

If you market right, they'll definitely love reading your emails. In simple words, they don't really hate your email marketing mailers. 

However, limit yourself to this one fact- Write marketing mails to a real human, not a mailing list. 

Remember, people won't randomly subscribe to your mails, they want to read them all. 

2. Good emails equal great conversion rates!

It's unbelievable that people are coming up with fake stats like CTRs are going somewhere around 0.008%. Email marketing is all about brand exposure or, email marketing obtains less or zero ROI. 

As a matter of fact, 66% of online consumers bought something based on an email marketing message. Also, email marketing has an ROI of 4,300%.

Bottom line being, do email marketing right and see yourself right there in no time!

3. The bigger your email list, the better!

Get over this, you know- it's ALWAYS about the quality, not quantity! This is another sad myth- remember, back in school there were these kids who used cheap tricks too obtain great marks and you didn't? Well, at the end of the day, it's you who's going to obtain great and quality knowledge, the others are just going to fade away. 

As a matter of fact, if your mails go to the spam folder for most email ids, your IP address shall be blocked. Not good, right? Obviously, you do not have enough time and techniques to make sure all's okay with your database. Which is why, email appending is just what you need- all you need to do is, get in touch with quality email appending companies and rest is their task. You'll end up having an up-to-date, quality database in no time and at the most affordable rates.

4. Our forever winner- the subject line!

Your reader does not have enough time to reach a 100- character subject line, that's the fact!
Yes, it's been said to you a zillion times. However, your mailers' subject line is going to take you there- to the ROI bit. Short lines, great opening rates- 58%. Also, personalized subject lines have an open rate of 22.2%. 

Remember, your readers don't have much time for you. If you want them to spend time on your mailer and do what you want them for you, you've got to make it customer- centric. Provide with great offers, catchy, short and sweet subject lines and more! 

Above all, remember, spammy, block- lettered and fishy subject lines are definitely going to bring you to the spam folder. According to a research, around 69% pressed the SPAM button when they saw a spammy subject line. 

5. Email marketing does not care about the user's device preferences

This is the biggest misconception of all! If your email is not optimized for mobiles, it's a piece of crap! As a matter of fact, 35% of all business professionals check their email on their mobile phones, and 64% of decision makers read email on their mobile. 

This world is evolving, make your emails evolve with them, please?

6. Desperation and long mails- they're good

As a matter of fact, it's a terrible idea to send out desperate rather, multiple or, frequent mails and mails which are too lengthy. Again, nobody has much time and nobody likes too much information. 

Draft short and sweet mails- informative yet fun ones- which would make them feel special and not feel like they wasted their time! Also, sending out constant emails is going to push them to unsubscribe which is sad. 

Bottom line being, Keep email marketing but, make these small changes like, send out quality mails with short and sweet subject lines. Also, don't forget about mobile optimization. Above all, test-test-test! Sample mailers are essential- without them, you don't know how your subscribers are going to receive them. 

Most importantly, without a quality email database, you cannot expect high conversion rates. Which is why, you've got to email appending your database today and make sure your database is up-to-date, without any invalid or missing data!


701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Wednesday, 1 March 2017

How To Write Irresistible Emails To Your Subscribers?

It's a must for you to create quality, great content and then convert it with the help of hard- earned traffic into mail subscribers. It's essential for you to convert your visitors to subscribe to your mails as it's 40 times a lot more effective to send out mails than upload the same content on social media websites, for instance. Obviously, things don't end here. You need to cultivate this relationship, like any other and provide them with just what they need. 

Now, here's a question that crops up- how to make mails irresistible for your subscribers? It depends upon your business mostly. However, around 15-20% mail are opened each day, on a regular basis. 

Set the stage- post sign-up

Every subscriber has some intention in mind, right? Now, it's job to hit right in the nail and make sure you keep your subscriber well- engaged at all times.

1. The most common yet, the hardest part- start with an enticing subject line.

It always starts with writing a great subject line. 
There are several tactics you can follow, though: 
Make use of specific, easy to read numbers or numbers which are intriguing too
Induce curiosity- it's one of the most powerful tools one can make use of. Make sure your reader gnaws over it until he finds it!
Keep your subject line so very short. This shall make sure that :
-Your subject line will be read without getting cut off
-They're clear and induce great amount of curiosity
-They're short and sweet!
Try testing different subject lines. One way is to send out the same mail to different groups with different subject lines

2. Make it valuable

Pitching is the core of email marketing, true. But, guess what, it'll shoo your subscribers away from you! STOP talking about your brand and your products in each mail you send. Add value to their lives, don't deliver your offer to them in the first mail itself!
It's like love, it takes time to be disclosed, to make the other one feel it's need. Make them trust you and then, go for it!

3. Personalize your emails- be friends with your subscribers

How can you do that?

Share your personal stories which may interest them- Not only will you be able to let them know that you're human but, they'll fall for you and trust you. Personal stories also add value to each subscriber
Talk to one person at a time- Sending out personal emails are like just talking to him/ her and not to 10,000 people you're sending out the same email and customizing it by just changing the name! Use words like 'U' and 'I', be informal or semi- formal with your readers! Trust me, it's fun for you to draft it and for them to read it too!

However, don't rush into it- Relationships, as we all know take a long long time to be developed. Take one step at a time like a child and your subscribers will definitely hang around!

4. Create cliffhangers!

It's like TV, each episode has it's mystery, it's suspense and it kills you! You cannot wait to watch it. Why not create the same level of curiosity in your emails? Send it on an episode basis if you cannot think of anything unique, that's okay! Tease them, here and there. Then, bombard them with the END!

5. Draft two- sided emails

Think about yourself- would you like to know just one side of any coin? You obviously want to know the pros and cons of each product. Don't make your readers feel that you are afraid to answer them or, don't give them the most expected, obvious answers. Also, don't come up with insignificant or questions which are totally unimportant! However, when you mention any negative aspect, make sure you cover it up- remember, negative always over-powers the positive. We don't want that, do we?

6. Bigger definitely ain't better!

Remember, if you write too much, you better make it worth the readers' time! Lengthy mails equal to terrible attention span. Try keeping your mails precise and sweet and above all, fun!

7. The aesthetic finishes

Make your emails readable. Don't complicate your emails much by adding images and text over it- it can lead to missing out on information and probably closing of mail due to high load time. 

  • You must follow the following practices while making your emails lovely ones:
  • If you add images, you can add images between 300-500 pixels
  • Also, dark text and light backgrounds are okay to use
  • Use bigger font sizes for links
  • Bold the links

Make sure links are added on separate lines

In the end, it's all about being consistent, if you are a good email marketer. You cannot break your subscribers' trust by making them feel like they're taken for granted. Also, make sure you follow these guidelines if you want to ace all your email campaigns. 

However, make sure you have a great database, with quality subscribers. Else, go for email appending. Email appending shall help you send out mails to the right audience, the audience who's interested in your products!

Tuesday, 21 February 2017

2017- The Year of A Savvy Email-er!

This year's theme- 'It's high time for you to practice what you preach!' Stop being a hypocrite, show it to the world that you believe in what you say and implement it too. Here's how you can be the savvy email-er of this year:

Personalization.. The Core!

It's a forever story- you, I, all the email marketers know it out there. But, what if we finally implement it? The DMA's consumer email tracker report found that only 16% find the mails they receive relevant. Just because you add a contact's first name or say a happy hello, it does not mean that they find you and your product relevant!

 Also Read: It's Vain to Email Append Your Database if You Don't Do This

Make 2017 a year of connection- connection should take place between your client and brand by sending out mailers which are relevant to them. 

It's hard to do so until, you email append your database- Reverse appending services, for instance, can help you know a lot about your client's buying behavior and more.
Don't make them feel targeted, make them feel home.

Tell your Brand Story

It’s a great way- ever since we were children, we've always been fond of stories. Again, why not implement it? You need to understand your customer's journey, be in his shoes- so that you two can be on the same page! 

Make 2017 a year where you connect with your clients on a personal level. Have a rise in your subscribers, create evocative stories which are true and make their experience with you priceless 

Trust the Machine

Make 2017 the year to have faith in technology. Reach out to the right clients with the right products with email appending. Capture them in the moment and make them feel great about the product!
Use the interactive experience- email- well!

By now, as email marketers, you must be knowing about the aesthetic finishes in emails. 
So, let's make 2017 the year where customer engagement is great and makes you end up in the inbox folder and get read and lead to a deal just by allowing them to mail you even if you don't send out a mail to them! Dive into options – show your creativity!

Help customers rediscover

Make your clients rediscover themselves or their choices all over again- come up with new kinds of mailers every now and then- see how they react. 
Make 2017 year a journey of rediscovery!

So, now you know how to be a sassy emailer this year! Truly preach what you say else, don't expect the best for yourself! Get ready to win it all this year but, don’t forget to email append your database today!


701 North Green Valley Parkway,
Suite 198, Henderson,
Nevada, 89074

Thursday, 16 February 2017

It's Vain to Email Append Your Database if You Don't Do This

I'm, sure you've heard the old saying about first impressions! We all know, we get only one chance to make sure you impress the target. However, with emails, there's another challenge- If you e- mail does not look appealing at the first sight, your mail is going to the trash folder right away!

To help you get through the first step of surviving in the inbox cull, every e-mail marketer should be knowing about this. Yes, you may not really have to design your own e-mails but, if you do so, this tip is going to make your e-mail look crisp, current and very professional. 

Go for mobile- friendly email templates.

When it comes to real estate, it's like 'location, location, location!' But, when it comes to e-mail marketing, it's all about 'mobile, mobile, mobile!'

This is how critical mobiles are today- 53% of e-mails are opened on the smartphone devices as per several researchers. Remember, not always are your readers going to be stuck to their desktops- mobiles are in now. Forget this mentality of desktops before mobiles because, it's the other way around! Also, email append your database if you want to obtain the best results out of each email campaign you roll out.

Here are a few 'responsive' e-mail design tips which are basic yet, very strong when used while designing mobile- friendly e-mails:

  • Subject line- nothing more than 4 characters
  • Customization of preheader text- It's visible almost everytime, just like the subject line
  • Body text- Stick to 12 or 13. Several e-mail designers actually prefer 15 or 16 to be the font size
  • Single columns- Look the best, nothing more than 600 pixels, though
  • Buttons- not to be wider than 48 pixels. However, it's great if it's wider because, why trouble the user while clicking?
  • Avoid stacked links- very hard to click!
  • Short and sweet content- the key to success

Remember, people today don't have the time to go till their computers just to access a mail you have sent. Always keep in mind- your emails are not as special as you think for your clients. If you want to be the special mailing guy, make it reach beyond that level. Like, have crisp content in your mail, customize your mail, make sure your mail is scannable and more! Also, it's vain to email append your database if you do not work on your marketing strategy.

Sunday, 12 February 2017

Turn Print Subscribers To Email Subscribers Using Email Appending

It's a piece of cake to find out email ids of all your print subscribers. There are companies like Quick Append which can do it for you in no time- it's one of the best email appending companies in USA. 

List appending are valuable just for obtaining email subscribers. Using this method, you'll get an exact picture as to who's your committed buyer and who is not that interested.


There was a B2C email appending database wherein, 23% of the email file was generated from list appends. It lead to 37% revenue as a whole. Also, this particular source is bringing a lot more money than the rest.It's simple, if you want to grow your file, publishers need to be willing to pay whatever it takes to make sure they follow your brand at all times. 

Sadly, several publishers are not giving too much importance to this source or, are being very broad- minded about it. 

             Also Read:  3 Best Email Marketing Campaigns

It's recommended for one to be extremely proactive with people who just purchased from you as well. Make sure you get their email ids onto that list of subscription before, that shows brand loyalty! If you do not show interest, they too won't.

Email appending is done in various ways, one of them being, obtaining email addresses via postal addresses. Which is why, it's very essential for you to either make sure they are loyal to you or obtain the right information at the right time. Else, you'll be stuck with a rusty email database and email appending will get harder and more expensive as well!

Above all, email appending is very essential in today's time of the Internet. People are evolving, so do we have to! It's only when you email append well, will you obtain great ROI, leading to great brand loyalty. 

Email appending is a way of data cleansing which is very essential in today's time- people are migrating, changing email ids, phone numbers, postal addresses, everything without thinking much. Our generation is such, you know. Which is why keep yourself updated all time by getting your database appended with one of the best email appending companies in the USA before it is too late!


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Monday, 6 February 2017

3 Best Email Marketing Campaigns EVER And Why They've Been The Best:

You want to know the secret to the best email marketing campaigns? Well, you'll get to know anyway. The secret is email appending! There must be several other email marketing campaigns sent out which were way better than the following. However, the reason why they did not do well was just because they did not target the right audience. That's when B2B email appending and B2C email appending comes into the picture.

Anyway, here are the best email campaigns till date and here's why they did extremely well other than data cleansing at the right time:


1. Charity: Water


Transactional email is the kind of mail they sent out to all wherein, they gave room to their audience to download a piece of information which shall be of prime importance to them for free. These are automated mails which come once you fill out a form to purchase a product or, to know about your product order's progress.

Also Read:  All About SIC Codes and NAICS Codes                                

Charity: Water took a different route. Once someone donated an amount to a charity, their money goes through a beautiful journey. Each time the money was used, or created an impact, a mail was sent to them to let them know how grateful they are to them.

The beauty in this was that it inspired people to donate more often as they knew where their money was going and in what. This campaign would not have been successful if, they went out to invalid or obsolete email ids. Which is why, data append is a must!

2. BuzzFeed


BuzzFeed, as you know is a huge brand. It's got amazing, catchy subject lines and preview text. Their content is short and sweet, covering most of the humans on this planet. The beauty about their email campaigns is that they're image- oriented and the content and other aspects of the mailer are such that the viewer, in spite of looking at it or a few seconds, will not forget the content and intention of them mailer, making it successful!
It's definitely something to be an admirer of.  However, their appended email database definitely did the trick as well as it helped them in hitting the nail just right!

3. Uber-


Uber's beauty is simplicity- their email campaigns are elegant and so sophisticated! The content in their emails are very short and to- the- point. Also, they have a CTA for all who want to know more! Also, they stick to their template and have consistent designs, just like the newspapers! At the same time, their social media images, app and so on have geometric patterns with bright colors, appealing to all. A tactic they've nailed is attaining and retaining brand loyalty. However, they always kept in mind to email append, phone append and so on, making sure they always have a valid, up- to- date database.
There are several other brands like Birchbox, Dropbox and so on who've had lovely e-mails which were personalized, inculcated with GIFs, enough content and visuals to attract more people and so on. It's awestrucking how email marketing will probably never die out- not anytime soon at least! 

Friday, 27 January 2017

All About SIC Codes and NAICS Codes

Let's go back to the core of SIC Codes and NAICS Codes.

Back in 1937 was the time when SIC codes were established. The system's foundation was very strong and was updated a lot of times until the year 1987. A new approach emerged for classification of member countries- the USA, Mexico, Canada called NAFTS, a free trade economic community. For more specific needs, SIC codes were updated all over again. Finally, in the need of the member countries, NAICS emerged in the year 1997.

The SIC system is still the most popular classification of industries as it's been active from the past 40 years. Marketing companies have been entrenched firmly by the SIC system. Which is why, email appending companies with SIC, NAICS coding are still popular! Although the NAICS system is pretty old, the classification hasn't caught on entirely. However, businesses rising above and are targeting email appending companies with NAICS coding.

The use today- Yes, the USA government has stopped updating SIC codes since 1987. However, several private organizations have continually been updating the SIC system to specific classifications, a lot more specific than NAICS code append. This, however, has changed with the ever-changing marketplaces, innovations in technologies, expert analysis of trends and so on. 
Over 10,000 SIC codes which are being used today are continuously updated. Whereas, only 1,066 NAICS codes are being updated continuously. 

When it comes to marketing the targeted businesses, SIC system wins it!

Currently, NAICS is being used more often with the USA government. At the State and Federal levels, NAICS and Sic are being used but, it varied from one department to another. Which is why email appending companies with SIC coding is as important as email appending companies with NAICS coding. In the private sector, SIC codes are commonly used for industry classification. SIC is extremely popular in private business databases. NACIS Code appending has been doing very well because of it's capability to classify way better than SIC codes.

Differences between NAICS and SIC codes

NAICS: Developed with the USA, Canada, and Mexico Governments
SIC: Developed only by the USA Government
SIC and NAICS have very different numbering systems
SIC Codes: Establishments are based on demand or production of groups
NAICS: Groups establish such that similar or same processes fall together
NAICS: Used for official governmental statistical purposes
SIC codes: Used mostly to target businesses belonging in the private sector

It's very essential for email appending services to come in and append SIC and NAICS codes to be updated to improving marketing ROI. Else, it's going to cost your company as a whole and lead to less profits for you and your company!