Thursday, 15 June 2017

The upcoming Era-Phone Marketing in Professional Fields

Marketing as a field, a profession has been surprising ever since it came into existence. The 2017 High Growth Survey wasn't any exception either!

Did you know, according to Hinge's second annual study of growth and marketing for professional services, a variety of topics were spoken of such as financial performance, marketing, strategy, etc.

Post research, they found out that almost 1/4th (a quarter) of high- growing firms reported that a huge impact in their progress was created by phone marketing! So, the myth finally breaks- phone marketing is out- guess what, it ain't!

phone marketing

Now, a question arises-

What are the kinds of firms opting for phone marketing?

Research shows that mod- sized firms which offer technology services have opted for phone marketing which is ironic as per their 'progress!' The reason they all gave was to:

build customer relations
explain their products/ services to their prospects in a detailed style and more

Another question pops up- why only these kinds of industries are opting for phone marketing?

What made them attain success via phone marketing?

The reason was very basic yet, essential- it was all about the time and money and effort they were willing to invest in phone marketing, unlike the rest.

The reason behind why they were so confident was because they were probably were looking out to target narrowly focused audiences- large and high revenue businesses. Also, even if their sales rates are low and losses high, the BD or, Business Development teams are on it- they have to make sure that they attain their monthly targets, bringing in high revenue!

Point being, their returns are way higher than their investment rates.

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” - Guy Kawasaki.

What if both are open for you?

  • Guess, what firms which have opted for phone marketing also have:
  • 82% firms practicing email marketing
  • 71% social media marketing
  • 50% blogging, etc. and more!

The entire purpose of phone marketing is – 'cold calling'? NO. It's about integrating phone conversations with inbound & thought leadership marketing.

How can phone marketing get started?

There are 3 broad ways-

First being, if you already have an email list, opt for telephone appending, reverse email appending services, etc. from a good email appending company and ensure that your database is right back on track, bring in high ROI for your company

Second option being, buy email list- be it professional email lists or, business email lists or, consumer email lists, opt for it, pick the best data broker and obtain prospects A-Z details in no time! It'll save up on important resources like time, money, man power, etc.

Or, let go off the option of phone marketing and wait for your company to undergo major losses! Kidding.

How your firm can practice the approach of phone marketing

There's a secret tunnel to this approach- educate then, qualify our leads, warm them up over the phone conversation you have with them.

The first step is, set up necessary digital equipment's, infrastructure, etc.

Then, set your long term and short term goals, your strategies.

Most importantly, adapt several modes of communication other than cold- calling or, phone marketing like blogging, social media engagement, website promotion and more.

Then, strategize your pitch- it can be customer centric or, direct sales.

Let me tell you something- phone marketing ain't everyone's cup of tea- you've got to face people and listen to their constant “NO's” and rarely expect even one “YES!” Establishing a close connection with your prospects is way harder than email marketing or any other kind and, once you achieve it, you'll probably be known as 'The Invincible One!'

Monday, 29 May 2017

Email marketing hacks- A checklist you must reach before hitting send

They say, “what's done, is done!” Email marketing campaigns definitely describe this saying better than a scenario wherein. You had left out on a question in your final examinations back in school!

Rolling out email marketing campaigns and making a mistake is like a fart- something you try to resist but, it's going to come anyway- anytime, anywhere!

Here's a checklist you must glimpse through before hitting the send button:

Vague subject line- First impression is the last impression, that's what we've always been taught. This, by the way, implies to the subject line of your mailer as well. As you know, 68% of mails are opened on smartphones and an average of 60 notifications are received by each mobile user each day.

Imagine this- their day is already way too over whelming due to so many notifications and then you puzzle them with your baity, vague subject line. It's clearly increasing problems for them. Here's the thing- notifications are a part of everyone's lives now- is there room for any more?

Keep your subject line short, sweet and to-the-point, ensuring your prime message is communicated.
Sending out image- only email campaigns- Apart from the one benefit of being visual, it's just a terrible idea to try out visual campaigns. Imagine, a user wants to access your mail- how would they? There's no text except, on the footer wherein, there would be details like to unsubscribe, you can press the button, etc. 

That's a big mistake one of Indian eCommerce company which Jabong has been making. They probably do not know what pre- headers are!

Having a single- click unsubscribe option- Yes, it's ethical to ensure that the unsubscribe button has to be a single- click one. However, it's going to bring in huge losses for your brand. You never know, people may unsubscribe due to the small screens and huge fingers concept! Around 68% have opened the mails and unsubscribed them due to the fat thumb issue which is accidental yet, extremely loss- oriented for your company.

Personalization blunder- Would you like if you receive constant mails from a company who does not even know your name? Well, there are several brands out there who still make mistakes like “Dear (Add Name)” and send out the email campaign. Or, they might send mails to you which do not even interest you! It's essential you to opt for data segmentation services, ensuring your email database is made use of efficiently.

Glimpse through your email list- All companies have email lists compiled for themselves however, there may not be valid email addresses, mailing addresses and more. 
You can either opt for email appending services or, buy email lists as per your industry, target, etc.

There are several data brokers however, Global Data Brokers is the best data Broker all across the globe and provides with professional b2b email lists, consumer email lists and business email lists too.With regard to appending, Quick Append's reverse email appending services is the best of all- no matter how rotten your database is, you can get it appended with them!

Bottom line being, no matter how beautiful your email is, if you do not have the right email IDs, nothing is going to work out for you. Also, do ensure that your hyperlinks, names, etc., are well placed and are all correct- build brand loyalty, image and so on, keeping these hacks in mind.


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Wednesday, 3 May 2017

The most meant-to-be times to roll out email marketing campaigns

The following has been an unanswered question since forever- “When exactly can I roll out email campaigns?” Yes, we've got multiple not-so-worth-it answers like Tuesday through Thursday morning- from 8:00AM to 10:00AM- all thanks to researches which haven't worked out well. But, our life has been very dynamic since forever now.

Several researches like that of Experian's 2012 research found out that unique open rates, late at night are taking place on an average level of 22%. Funnily, these people have also had great CTR throughout the day as well. However, there's a probable reason behind constant email activity- 9:00AM-5:00PM job then, constant activity online as well.

Some researches have also revealed that high CTRs are taking place on Monday mornings and Saturdays and Sundays as well- shocking, ain't it? All these years, I thought that 'Mon-daze' were the saddest were because of work and Saturdays and Sundays were the happiest due to holidays. But, probably, according to the results, either people are workaholics or, they just what to be pre- prepared with regard to work.

Weekend lovers/ haters?

Let's find out!

Yes, most of us hate weekends but, there are businesses who may have working weekends or are simply people who're concerned about their work lives. On looking at Experian's email marketing study, we found out that when the send volume was the least, the recipients responded to them the most. The CTR % for both Saturdays and Sundays was 18%- the highest percentage all week.

Other studies also supported this study and came up with results of that kind.

Yes, according to a regular person, people with high CTR on weekends are weekend haters but, it's a catch- however, do run out a couple of email campaigns as test ones and see how that works out for you!

Mobile matters, really?

Oh, this is so common but, forgotten by several email marketers. It's like, reminding a teenager that he's 16 since forever- they never seem to remember it or behave like 16-year-olds! A study found out that about 55% of all e-mails are viewed on smartphones and, it's been growing by 2% too!

However, here's a tip- if you're making it mobile- centric, ensure that your CTRs are to-the-point and visible.

Another study found out that the open rates were dependent upon the device they're using. Usually, mails opened from 5:00PM to 8:00AM are mostly opened from cellphones but, from 3:00PM to 4:00PM, desktop!

So, here's another tip- while you send out test campaigns, send the same mail out to different recipients at different slots of time, giving you more clarity. Also, make sure that the landing page is mobile- friendly.

But wait, did you get my point? Timing ain't everything!

If you keep sticking to what time your emails are opened, what about the other defining elements? Here are a few:

make sure you have a catchy subject line (it's mobile friendly too!)
don't be too spammy- be elegant and worth your readers' time
email appending your database is a must- what if you're not being able to obtain ROI due to invalid, duplicate, invalid email- ids?
Email testing- ensure that it looks great on all devices- smartphones, tablets, computers, etc. and more!

So, again, 'what's the best time to roll out an email campaign?“ I would say, anytime is okay as long as your content is worth everyone's time! (and other aspects too)


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Tuesday, 4 April 2017

5 Email Marketing Terms Must Be Aware Of

Email marketing as a whole is getting deeper, getting wider, touching newer aspects of marketing. It's a widespread marketing strategy wherein, if you rise, you're there! If you're not then, it's hard to get on track if you're unaware of terms, processes, services and more.

Just like mass communication, for instance, email marketing also have jargons which are terms for services and more. For you, as an email marketer- be it a fresher or an experienced one, you've got to be aware of the most popular and essential jargons.

Quick Append - Email Append services

Give below are jargons which you need to be aware of to give your email marketing campaigns and knowledge an edge and a quick boost!

Multivariate testing-  A great email marketing technique wherein, you can exactly find out which email works out the best for the audience! As you know, different audiences respond to certain images, colors, font faces and more differently, As an email marketer, you've got to be aware of the combination which suits your subscribers the best. Also, this test involves various variables.

Also Read: How To Write Irresistible Emails To Your Subscribers?

In this test, there are 2 samples, one with the direct approach- a bold CTA plus a clear image- things are clear here, to the point. The other sample will have a complex design with a couple of CTAs and no image. The CTR determines your email's efficiency.

Hard and soft bounce- When emails are sent out to senders due to permanent reasons like when the domain name is incorrect or, the email address is not a real one is what hard bounces are all about. Hard bounces can drastically affect your deliverability rates and can make you end up being a part of the spam folder! 

Soft bounce is all about an email which could not be received due to temporary reasons like the receivers' full inbox or, huge files and more. Contact your email append service provider to work on soft bounces!

Email appending- Appending services are a must for your database. With a rusty database, you cannot trust it's destination, CTR and more. What's the point of drafting beautiful, quality mailers when your database is rotten? Be it reverse email append services or other services like demographic appending, social media appending and more are going to help your bring your database perform at it's best!

 Transactional emails- It's a wonderful email marketing technique and term used for mails which are sent right after a purchase. It lets the customers' know that you're obliged by the purchase they've made. With email appending, it's going to be easy for you to follow- up, edit, customize your mailers. In fact, you can send special offers to people on their birthdays via date of birth appending.

Dynamic Content- Dynamic content is the in- thing for e- commerce based markets. Here, content is customized every now and then as per the customers' needs. It's effective to opt for dynamic content, especially for B2C markets as customers will be driven to buy your products!

To be honest, it's a must for you to email appending your database before anything! Why? Well, email appending shall give your database an edge, crispness and more- you'll obtain 100% ROI if it's a quality database. The terms mentioned above are general but, so powerful.

Thursday, 23 March 2017

Is it right to spy on your email marketing competitor or work hard towards your company?

They say, look into your own book, if you don't, you'll never be able to accomplish your goal! As children, we must've got this at least once from our parents.

Guess what, they just didn't blabber all this out in the blue- it was for a reason- to help you realize that if you keep looking at others, especially your competitors, good luck to your goal accomplishment! Either it'll be left undone or, it won't be done with your 100% in it.

Marketing is hard irrespective of your business, industry. However, does it really make sense for you to look at your competitor and sigh?

email marketing - Quick Append

So, how do we fix this constant, annoying habit of spying on our competitors for all the wrong reasons?

Here's a handful solutions for you-
You can always work on your email template and make sure it's just right for your readers
Customize your emails 
And, don't send them all out at once- it'll end up in the SPAM folder!

Also, short email subject likes- nobody has time to reach each word of your mailers- it's all about less content, more visuals (It's that time of the century when all your subscribers do is, scan!)
Send your mails to valid email addresses, existing ones and more- you can do that by email appending your database- it'll ensure you have a valid, up-to-date database, without any glitches or any terror of ending up unread!

There are several other ways in which you can enhance your email marketing campaigns like sending out customer engaging content, making use of each opportunity or, sending out great offers which are irresistible. Most importantly, email append services are the key- once you have gotten your database email appended, you'll see the magic! 

Probably, your competitors will spy on you secretly now and come across this blog- keep the competition fair and clean, things will look up soon.

Again, I ask you, “Is it right to spy on your competitors and forget about your work?” Well, no way! Only when you will work, you'll obtain results, not when you bring down on track down your competitors movements each step. Bottom line being, look into your work, fix the mistakes in them and you'll end up being a successful email marketer!


701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Friday, 17 March 2017

Email Signatures You Must Get Rid of This 2017

Email marketing, as predicted by several studies is going to develop a lot more than what it is at the moment. No matter whichever communication app crops up, e-mails are probably never going to die out. It's going to carry on on a potential level and shall remain a staple form of professional communication! The base of email marketing is it's presentation, not it's content! Reason being, people are just scanning them- so, less reading, more seeing!

Your email signature probably may develop your first impression before your client. 
Try being the best starting from right there!

Email marketing to many is an art- it's hard to make sure each and every human reads that mail and gets driven to make the purchase of fill that form! 

email signatures Quick Append

Which is why, here are 5 email signatures you need to get rid of this 2017: 

1. Irrelevant content, not cool!

Avoid over- crowding your email. Keep it simple, elegant, crisp- designation, contact details, company name, that's more that's enough. It's not a resume, right? And, you don't have to tell your readers all about you, it is so senseless. In fact, if they will want to get in touch with you, they'll find a way out, don't you worry! 

Remember, the more unnecessary content is there in your email the more your emails will be ignored. People hate to read, especially, unnecessary information. 

NOTE: This point does not count for legal disclaimer. Some details have to be added which cannot be ignored- do business within the law.

2. Large graphics, a big NO!

Imagine this, you are the receiver of an email wherein, there's a completely inappropriate graphic, an image of a mountain top- would you like to see the mail any further? No, right? Everyone's time is precious. It's frustrating scrolling down all the way because of the huge image.

On a personal level, you can put anything as your signature but on a professional level, it's a big NO!

3. Too many colors, not accepted

Yes, it's a subjective topic to talk about. However, this point completely differs from one profession to another- if you're selling email appending services, you obviously won't make use of loud, charismatic colors. However, if it's a paint exhibition company, it can be colorful. The problem with over- abundance of colors is that there are clashes within colors,  over crowding and an imbalance of colors.

However, there are certain people who can pull off their signatures in spite of colors, it's all about your confidence and creativity!

4. Please, don't use fun or custom fonts!

Let's keep it for our loved ones, shall we? Computers are mostly meant for serious, professional work and not to imitate childish font faces. To be honest, your credibility as a genuine corporate person will be questioned if you do so.

Please, just, don't do it- for email marketing's sake!

5. Prevent stagnation

Keep your email signature as updated as your LinkedIn profile! This shows how proactive you are and how much you value time, how observant you are and more. Think it this way, “It looked great at one point of time. Now, it's outdated- time to change!” 

There's a huge possibility that this blog may not be apt for you, your style! However, this is for most for us. However, what's the point f sending out these beautiful email-  signatured emails if nobody's going to receive or open it? Which is why, its essential for your company to sign up for email appending services for the best results and this hardwork of working over your signature pay off well.


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Tuesday, 14 March 2017

6 Email Marketing False Beliefs You Must Overcome!

Email marketing ain't a dead end yet! It's the best tactic to generate quality B2B and B2C leads, therefore, conversions. Yes, email marketing is old. But, as they say, old is gold! This blog has an aim- to get you out of the myths of email marketing. Here are 6 email marketing beliefs which you must get yourself out of today!


1. People don't want to receive your marketing emails

The misconception here is that people are interested in your emails. Trust me, no need to think twice! As a matter of fact, 74% of adults who are online prefers to receive marketing messages by email rather than direct mail, according to MerkleInc’s research.

If you market right, they'll definitely love reading your emails. In simple words, they don't really hate your email marketing mailers. 

However, limit yourself to this one fact- Write marketing mails to a real human, not a mailing list. 

Remember, people won't randomly subscribe to your mails, they want to read them all. 

2. Good emails equal great conversion rates!

It's unbelievable that people are coming up with fake stats like CTRs are going somewhere around 0.008%. Email marketing is all about brand exposure or, email marketing obtains less or zero ROI. 

As a matter of fact, 66% of online consumers bought something based on an email marketing message. Also, email marketing has an ROI of 4,300%.

Bottom line being, do email marketing right and see yourself right there in no time!

3. The bigger your email list, the better!

Get over this, you know- it's ALWAYS about the quality, not quantity! This is another sad myth- remember, back in school there were these kids who used cheap tricks too obtain great marks and you didn't? Well, at the end of the day, it's you who's going to obtain great and quality knowledge, the others are just going to fade away. 

As a matter of fact, if your mails go to the spam folder for most email ids, your IP address shall be blocked. Not good, right? Obviously, you do not have enough time and techniques to make sure all's okay with your database. Which is why, email appending is just what you need- all you need to do is, get in touch with quality email appending companies and rest is their task. You'll end up having an up-to-date, quality database in no time and at the most affordable rates.

4. Our forever winner- the subject line!

Your reader does not have enough time to reach a 100- character subject line, that's the fact!
Yes, it's been said to you a zillion times. However, your mailers' subject line is going to take you there- to the ROI bit. Short lines, great opening rates- 58%. Also, personalized subject lines have an open rate of 22.2%. 

Remember, your readers don't have much time for you. If you want them to spend time on your mailer and do what you want them for you, you've got to make it customer- centric. Provide with great offers, catchy, short and sweet subject lines and more! 

Above all, remember, spammy, block- lettered and fishy subject lines are definitely going to bring you to the spam folder. According to a research, around 69% pressed the SPAM button when they saw a spammy subject line. 

5. Email marketing does not care about the user's device preferences

This is the biggest misconception of all! If your email is not optimized for mobiles, it's a piece of crap! As a matter of fact, 35% of all business professionals check their email on their mobile phones, and 64% of decision makers read email on their mobile. 

This world is evolving, make your emails evolve with them, please?

6. Desperation and long mails- they're good

As a matter of fact, it's a terrible idea to send out desperate rather, multiple or, frequent mails and mails which are too lengthy. Again, nobody has much time and nobody likes too much information. 

Draft short and sweet mails- informative yet fun ones- which would make them feel special and not feel like they wasted their time! Also, sending out constant emails is going to push them to unsubscribe which is sad. 

Bottom line being, Keep email marketing but, make these small changes like, send out quality mails with short and sweet subject lines. Also, don't forget about mobile optimization. Above all, test-test-test! Sample mailers are essential- without them, you don't know how your subscribers are going to receive them. 

Most importantly, without a quality email database, you cannot expect high conversion rates. Which is why, you've got to email appending your database today and make sure your database is up-to-date, without any invalid or missing data!


701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074