Monday, 29 May 2017

Email marketing hacks- A checklist you must reach before hitting send

They say, “what's done, is done!” Email marketing campaigns definitely describe this saying better than a scenario wherein. You had left out on a question in your final examinations back in school!

Rolling out email marketing campaigns and making a mistake is like a fart- something you try to resist but, it's going to come anyway- anytime, anywhere!

Here's a checklist you must glimpse through before hitting the send button:

Vague subject line- First impression is the last impression, that's what we've always been taught. This, by the way, implies to the subject line of your mailer as well. As you know, 68% of mails are opened on smartphones and an average of 60 notifications are received by each mobile user each day.

Imagine this- their day is already way too over whelming due to so many notifications and then you puzzle them with your baity, vague subject line. It's clearly increasing problems for them. Here's the thing- notifications are a part of everyone's lives now- is there room for any more?

Keep your subject line short, sweet and to-the-point, ensuring your prime message is communicated.
Sending out image- only email campaigns- Apart from the one benefit of being visual, it's just a terrible idea to try out visual campaigns. Imagine, a user wants to access your mail- how would they? There's no text except, on the footer wherein, there would be details like to unsubscribe, you can press the button, etc. 

That's a big mistake one of Indian eCommerce company which Jabong has been making. They probably do not know what pre- headers are!

Having a single- click unsubscribe option- Yes, it's ethical to ensure that the unsubscribe button has to be a single- click one. However, it's going to bring in huge losses for your brand. You never know, people may unsubscribe due to the small screens and huge fingers concept! Around 68% have opened the mails and unsubscribed them due to the fat thumb issue which is accidental yet, extremely loss- oriented for your company.

Personalization blunder- Would you like if you receive constant mails from a company who does not even know your name? Well, there are several brands out there who still make mistakes like “Dear (Add Name)” and send out the email campaign. Or, they might send mails to you which do not even interest you! It's essential you to opt for data segmentation services, ensuring your email database is made use of efficiently.

Glimpse through your email list- All companies have email lists compiled for themselves however, there may not be valid email addresses, mailing addresses and more. 
You can either opt for email appending services or, buy email lists as per your industry, target, etc.

There are several data brokers however, Global Data Brokers is the best data Broker all across the globe and provides with professional b2b email lists, consumer email lists and business email lists too.With regard to appending, Quick Append's reverse email appending services is the best of all- no matter how rotten your database is, you can get it appended with them!

Bottom line being, no matter how beautiful your email is, if you do not have the right email IDs, nothing is going to work out for you. Also, do ensure that your hyperlinks, names, etc., are well placed and are all correct- build brand loyalty, image and so on, keeping these hacks in mind.


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074

Wednesday, 3 May 2017

The most meant-to-be times to roll out email marketing campaigns

The following has been an unanswered question since forever- “When exactly can I roll out email campaigns?” Yes, we've got multiple not-so-worth-it answers like Tuesday through Thursday morning- from 8:00AM to 10:00AM- all thanks to researches which haven't worked out well. But, our life has been very dynamic since forever now.

Several researches like that of Experian's 2012 research found out that unique open rates, late at night are taking place on an average level of 22%. Funnily, these people have also had great CTR throughout the day as well. However, there's a probable reason behind constant email activity- 9:00AM-5:00PM job then, constant activity online as well.

Some researches have also revealed that high CTRs are taking place on Monday mornings and Saturdays and Sundays as well- shocking, ain't it? All these years, I thought that 'Mon-daze' were the saddest were because of work and Saturdays and Sundays were the happiest due to holidays. But, probably, according to the results, either people are workaholics or, they just what to be pre- prepared with regard to work.

Weekend lovers/ haters?

Let's find out!

Yes, most of us hate weekends but, there are businesses who may have working weekends or are simply people who're concerned about their work lives. On looking at Experian's email marketing study, we found out that when the send volume was the least, the recipients responded to them the most. The CTR % for both Saturdays and Sundays was 18%- the highest percentage all week.

Other studies also supported this study and came up with results of that kind.

Yes, according to a regular person, people with high CTR on weekends are weekend haters but, it's a catch- however, do run out a couple of email campaigns as test ones and see how that works out for you!

Mobile matters, really?

Oh, this is so common but, forgotten by several email marketers. It's like, reminding a teenager that he's 16 since forever- they never seem to remember it or behave like 16-year-olds! A study found out that about 55% of all e-mails are viewed on smartphones and, it's been growing by 2% too!

However, here's a tip- if you're making it mobile- centric, ensure that your CTRs are to-the-point and visible.

Another study found out that the open rates were dependent upon the device they're using. Usually, mails opened from 5:00PM to 8:00AM are mostly opened from cellphones but, from 3:00PM to 4:00PM, desktop!

So, here's another tip- while you send out test campaigns, send the same mail out to different recipients at different slots of time, giving you more clarity. Also, make sure that the landing page is mobile- friendly.

But wait, did you get my point? Timing ain't everything!

If you keep sticking to what time your emails are opened, what about the other defining elements? Here are a few:

make sure you have a catchy subject line (it's mobile friendly too!)
don't be too spammy- be elegant and worth your readers' time
email appending your database is a must- what if you're not being able to obtain ROI due to invalid, duplicate, invalid email- ids?
Email testing- ensure that it looks great on all devices- smartphones, tablets, computers, etc. and more!

So, again, 'what's the best time to roll out an email campaign?“ I would say, anytime is okay as long as your content is worth everyone's time! (and other aspects too)


Quick Append,
701 North Green Valley Parkway, 
Suite 198, Henderson, 
Nevada, 89074