Email Marketing In 2013

As the year 2012 comes to an end marketers have found out different strategies that would help them gain some good results. And as email marketing is said to be the best ways of getting in touch with all the clients and customers here are some of the changes that Google leads us to for the year 2013. But always make sure that you have an updated email addresses of all your clients and customers, and if the email addresses have been missing from your database email append services would be of a great help. Email appending would help you gain the missing email addresses of the individuals in the database. Keeping the importance of email marketing in mind given below are some of the great techniques on could use for a better email marketing campaign in 2013.

• Change of the content that you have written: Content is said to be the king of each and every activity that you do. But when it comes to email marketing campaign content is said to be the most time consuming activity of gaining some good results. Content when it comes to email marketing has to be fresh, unique and something that is easily understood by the readers. The more fresh would be your content the more appealing would it be to your marketing audience. But before you begin writing a content for your marketing audience make sure you are aware of certain things like why are you writing, for whom are you writing and what are the things that should be written.
• Check the Inbox Placement Rate: This is one of the most important thing that the marketers dealing with email marketing need to remember. The inbox placement rate for the ones who might not be aware of is a kind of activity where you measure the number of emails sent to reach out a particular inbox. The more good would be the placement rate the more good would be the clicks rate and the more good would be your click rate the more good would be your email marketing results.
  
  
  
   
• The Use Age of Mobile Phones for Email Marketing: Mobile Email Marketing Have gained a huge attention of the audience in the market. And the usage of emails through smart phones and tabs have increased with 80% on daily basis. Keeping these points in mind get out a content that is easily attracted by your audience keeping it mobile friendly.
• Subject Line: The subject line of the email is the most important part of the marketing campaign. The subject line will help you attract the attention of the market audience so make it simple, sweet and understandable. Create the subject line that would would create a kind of urgency to your market audience immediately when they see it.

These were some of the strategies you could use in the process of email marketing. What according to you are the strategies that one could use for an email marketing campaign. Do share your comments below.