Mobile Email Marketing Tips For 2013

With the major development of smart phones like Tabs, I phones, every thing seems to be turned out so simple when it comes to Emails, Social Media, or the other aspects of sharing out videos, images etc. With such things made simple and easy, emails today are being read and sent more through mobile phones compared to the desktop. In a research study conducted in December 2012 82.5% of the present generation today use their mobile phones to read their mails. Business Men to this believe that mobiles phones have led to the major development in terms of email marketing, with the technology affecting the business to some extent. To this the business owners who were just depended on email marketing completely, have started dealing with mobile email marketing in every business activity that they are doing. Its just that you need to have the exact email addresses of all your customers. In case of the email addresses being missed Email Appending would help you gain the missing email addresses of all the customers in the database. Given below are the major tips of Mobile Email Marketing for a better 2013.

• Know who your competitors Are: The best way to begin with the concept of mobile marketing is to know who your competitors and your marketing audience are, what are the techniques used by them for their mails to be opened and read. Once you know the techniques that are used by them it would be of a great help for you helping you achieve your targets at a great ease increasing sales and revenue within the organization.
• Design of Every Email That You Send: This is one important aspect that needs to be remembered while dealing with the concept of email marketing. Every handset has a different screen. So make sure that the emails you are creating are created keeping in mind the screen size of the phone. For example the I Phone Screen ranges from the 480 pixels in width so create a design keeping this point in mind making it environmental friendly.
• Use a Proper Font Size: Another important thing that needs to be remembered here is the font size for every email that is sent. When it comes to mobile email marketing it is very important that to make sure that the content in your mail is easily read and understood by others. Have a font size of 30pt for every headline and 14 Pt for the body of the mail. And once you have the content and you put them together make sure that the mail you are sending is simple and as a whole.
• Consider the Touch on Mobile: It is easy to access emails through a desktop using the mouse but when it comes to a mobile phone it is not that easy as it seems to be. The finger touch here is as accurate as the desktop seems to be. This is one of the major reasons for apple to consider minimum spacing of 10 pixels around the items that are click able. The main motive behind this to make the browsing easy for all your readers gain effective
  marketing results.
• Have a Good Surfing Experience: Make sure that you provide your readers with some good surfing experience. And Once you have began using these major tips you would not just create a good email marketing campaign but would also help you gain some good results in terms of mobile email marketing.

These were some of the major tips of mobile email marketing for a better 2013. What apart from these could be helpful while dealing with email marketing. Do share our thoughts with us by leaving the comments below.