Email marketing hacks- A checklist you must reach before hitting send

They say, “what's done, is done!” Email marketing campaigns definitely describe this saying better than a scenario wherein. You had left out on a question in your final examinations back in school!

Rolling out email marketing campaigns and making a mistake is like a fart- something you try to resist but, it's going to come anyway- anytime, anywhere!

Here's a checklist you must glimpse through before hitting the send button:

Vague subject line- First impression is the last impression, that's what we've always been taught. This, by the way, implies to the subject line of your mailer as well. As you know, 68% of mails are opened on smartphones and an average of 60 notifications are received by each mobile user each day.

Imagine this- their day is already way too over whelming due to so many notifications and then you puzzle them with your baity, vague subject line. It's clearly increasing problems for them. Here's the thing- notifications are a part of everyone's lives now- is there room for any more?

Keep your subject line short, sweet and to-the-point, ensuring your prime message is communicated.

Sending out image- only email campaigns- Apart from the one benefit of being visual, it's just a terrible idea to try out visual campaigns. Imagine, a user wants to access your mail- how would they? There's no text except, on the footer wherein, there would be details like to unsubscribe, you can press the button, etc. 

That's a big mistake one of Indian eCommerce company which Jabong has been making. They probably do not know what pre- headers are!

Having a single- click unsubscribe option- Yes, it's ethical to ensure that the unsubscribe button has to be a single- click one. However, it's going to bring in huge losses for your brand. You never know, people may unsubscribe due to the small screens and huge fingers concept! Around 68% have opened the mails and unsubscribed them due to the fat thumb issue which is accidental yet, extremely loss- oriented for your company.

Personalization blunder- Would you like if you receive constant mails from a company who does not even know your name? Well, there are several brands out there who still make mistakes like “Dear (Add Name)” and send out the email campaign. Or, they might send mails to you which do not even interest you! It's essential you to opt for data segmentation services, ensuring your email database is made use of efficiently.

Glimpse through your email list- All companies have email lists compiled for themselves however, there may not be valid email addresses, mailing addresses and more. 

You can either opt for email appending services or, buy email lists as per your industry, target, etc.

There are several data brokers however, Global Data Brokers is the best data Broker all across the globe and provides with professional b2b email lists, consumer email lists and business email lists too.With regard to appending, Quick Append's reverse email appending services is the best of all- no matter how rotten your database is, you can get it appended with them!

Wrap-

Bottom line being, no matter how beautiful your email is, if you do not have the right email IDs, nothing is going to work out for you. Also, do ensure that your hyperlinks, names, etc., are well placed and are all correct- build brand loyalty, image and so on, keeping these hacks in mind.

Address

Quick Append,

E-mail: info@quickappend.com

701 North Green Valley Parkway, 

Suite 198, Henderson, 

Nevada, 89074

High Quality Email Appending Service from Quick Append

                           

Email is an excellent channel for enhancing communications and selling. Retaining customers is much less expensive than new customer acquisition. What email has given the world of force-communication is a quantum leap in timing, an astounding reduction in cost and an automatic one-to-one relationship. Email addresses are important assets.

What is Email Appending?

Email appending is the process of merging a database of information on individuals containing information other than the individuals' email addresses, with a service provider's database of email addresses in an attempt to match the email addresses with the information in the initial database.

A typical email appending scenario involves a business that has name, address and telephone data on its customers to do business through mail or over the telephone, but the company wants to expand into email communication and pays a third party that has a database of email addresses in order to merge the data together.

What Do Quick Append Do?

Email appending adds or corrects a customer's email address to his existing contact information. Today, many companies use outside appending services to help them develop and manage their email appending efforts. By appending email addresses to your customer database, you can expand your marketing options and receive tremendous customer communication benefits. The append process returns only email address of customers that are willing to receive offers from the company.

There are some good sources out there of emails for append purposes, but even the best sources will get you 45 – 50% match rate. There are several companies all over the world that offer email appending services. Our High-Quality Email Appending Service will help you to get-in-touch with your old contacts, decrease email bounce rate and will boost the response rate. Email append is fast, relatively inexpensive and it works.

We have an elaborate email appending process, which is a combination of automated and manual steps so that you can be assured of best results.

                        www.quickappend.com | 1-800-327-1790

Suggestions to Become an Expert in Email Marketing

Businesses in this competitive world have been using techniques that could help them reach their customers at a great ease and without any issue. And email marketing is such kind of strategy that is used by all the business organizations today for every activity that they are doing. Email marketing though it sounds to be an easy job, one has to be clever enough while dealing in this field. Emails to this cannot be considered successful unless you have the entire details of the customers especially the email address. Email addresses are the ones that play an important role here. And its obvious that if the email addresses are missing you cannot carry on with any marketing activity. Email append to adds the missing email addresses to your current data base with a guarantee of 100% deliverability rate. Given below are some of the suggestions one could use to become an expert in the field of email marketing.

• Whether you need to do a branding for your organization, or whether you have already branded use email marketing to have a better marketing campaign. Use the same color that are used while designing the logo of your organization, making sure that you add the logo of the organization for every message that you send out to the clients and customers. Doing this would not just helping you build a stronger relationship with your clients but would also bring you some good results.
• Through the subscription form in the email, make sure you inform your clients about the content that you would be sending them, so that they could actively participate in it. Through the content show them what your intention is all about, keeping them updated on the things happening around.
• In email marketing make sure that you do not make that you do not add emails without any ones permission. Adding them without the permission would not just make it as a spam but would even make your IP black listed.
• Personalize your emails in all the best ways that you can. Doing this would not just make your customers feel generic but would also prevent them from deleting your messages that they have received in their inbox. Personalizing the emails would make them feel that they are important to you, only then they would realize that you are important to them.
• And the last but not the least is while sending emails make sure that you send emails only with the required content, as the clients would prefer reading just a few content that is sent to them and would not even look further to what is being said.

There are a lot of advantages apart from these. Its just that one has to have a clear mind of where to start and how to start. Email marketing is a great advantage for the businesses only when one is clear on every aspect of marketing. That is the reason email marketing is said to be the king no matter what it is.