Email marketing ain't a dead end yet! It's the best tactic to generate quality B2B and B2C leads, therefore, conversions. Yes, email marketing is old. But, as they say, old is gold! This blog has an aim- to get you out of the myths of email marketing. Here are 6 email marketing beliefs which you must get yourself out of today!
1. People don't want to receive your marketing emails
The misconception here is that people are interested in your emails. Trust me, no need to think twice! As a matter of fact, 74% of adults who are online prefers to receive marketing messages by email rather than direct mail, according to MerkleInc’s research.
If you market right, they'll definitely love reading your emails. In simple words, they don't really hate your email marketing mailers.
However, limit yourself to this one fact- Write marketing mails to a real human, not a mailing list.
Remember, people won't randomly subscribe to your mails, they want to read them all.
2. Good emails equal great conversion rates!
It's unbelievable that people are coming up with fake stats like CTRs are going somewhere around 0.008%. Email marketing is all about brand exposure or, email marketing obtains less or zero ROI.
As a matter of fact, 66% of online consumers bought something based on an email marketing message. Also, email marketing has an ROI of 4,300%.
Bottom line being, do email marketing right and see yourself right there in no time!
3. The bigger your email list, the better!
Get over this, you know- it's ALWAYS about the quality, not quantity! This is another sad myth- remember, back in school there were these kids who used cheap tricks too obtain great marks and you didn't? Well, at the end of the day, it's you who's going to obtain great and quality knowledge, the others are just going to fade away.
As a matter of fact, if your mails go to the spam folder for most email ids, your IP address shall be blocked. Not good, right? Obviously, you do not have enough time and techniques to make sure all's okay with your database. Which is why, email appending is just what you need- all you need to do is, get in touch with quality email appending companies and rest is their task. You'll end up having an up-to-date, quality database in no time and at the most affordable rates.
4. Our forever winner- the subject line!
Your reader does not have enough time to reach a 100- character subject line, that's the fact!
Yes, it's been said to you a zillion times. However, your mailers' subject line is going to take you there- to the ROI bit. Short lines, great opening rates- 58%. Also, personalized subject lines have an open rate of 22.2%.
Remember, your readers don't have much time for you. If you want them to spend time on your mailer and do what you want them for you, you've got to make it customer- centric. Provide with great offers, catchy, short and sweet subject lines and more!
Above all, remember, spammy, block- lettered and fishy subject lines are definitely going to bring you to the spam folder. According to a research, around 69% pressed the SPAM button when they saw a spammy subject line.
5. Email marketing does not care about the user's device preferences
This is the biggest misconception of all! If your email is not optimized for mobiles, it's a piece of crap! As a matter of fact, 35% of all business professionals check their email on their mobile phones, and 64% of decision makers read email on their mobile.
This world is evolving, make your emails evolve with them, please?
6. Desperation and long mails- they're good
As a matter of fact, it's a terrible idea to send out desperate rather, multiple or, frequent mails and mails which are too lengthy. Again, nobody has much time and nobody likes too much information.
Draft short and sweet mails- informative yet fun ones- which would make them feel special and not feel like they wasted their time! Also, sending out constant emails is going to push them to unsubscribe which is sad.
Bottom line being, Keep email marketing but, make these small changes like, send out quality mails with short and sweet subject lines. Also, don't forget about mobile optimization. Above all, test-test-test! Sample mailers are essential- without them, you don't know how your subscribers are going to receive them.
Most importantly, without a quality email database, you cannot expect high conversion rates. Which is why, you've got to email appending your database today and make sure your database is up-to-date, without any invalid or missing data!
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