The most meant-to-be times to roll out email marketing campaigns

The following has been an unanswered question since forever- “When exactly can I roll out email campaigns?” Yes, we've got multiple not-so-worth-it answers like Tuesday through Thursday morning- from 8:00AM to 10:00AM- all thanks to researches which haven't worked out well. But, our life has been very dynamic since forever now.

Several researches like that of Experian's 2012 research found out that unique open rates, late at night are taking place on an average level of 22%. Funnily, these people have also had great CTR throughout the day as well. However, there's a probable reason behind constant email activity- 9:00AM-5:00PM job then, constant activity online as well.

Some researches have also revealed that high CTRs are taking place on Monday mornings and Saturdays and Sundays as well- shocking, ain't it? All these years, I thought that 'Mon-daze' were the saddest were because of work and Saturdays and Sundays were the happiest due to holidays. But, probably, according to the results, either people are workaholics or, they just what to be pre- prepared with regard to work.

Also Read: How To Write Irresistible Emails To Your Subscribers

Weekend lovers/ haters?

Let's find out!

Yes, most of us hate weekends but, there are businesses who may have working weekends or are simply people who're concerned about their work lives. On looking at Experian's email marketing study, we found out that when the send volume was the least, the recipients responded to them the most. The CTR % for both Saturdays and Sundays was 18%- the highest percentage all week.

Other studies also supported this study and came up with results of that kind.

Yes, according to a regular person, people with high CTR on weekends are weekend haters but, it's a catch- however, do run out a couple of email campaigns as test ones and see how that works out for you!

Mobile matters, really?

Oh, this is so common but, forgotten by several email marketers. It's like, reminding a teenager that he's 16 since forever- they never seem to remember it or behave like 16-year-olds! A study found out that about 55% of all e-mails are viewed on smartphones and, it's been growing by 2% too!

However, here's a tip- if you're making it mobile- centric, ensure that your CTRs are to-the-point and visible.

Another study found out that the open rates were dependent upon the device they're using. Usually, mails opened from 5:00PM to 8:00AM are mostly opened from cellphones but, from 3:00PM to 4:00PM, desktop!

So, here's another tip- while you send out test campaigns, send the same mail out to different recipients at different slots of time, giving you more clarity. Also, make sure that the landing page is mobile- friendly.

But wait, did you get my point? Timing ain't everything!

If you keep sticking to what time your emails are opened, what about the other defining elements? Here are a few:

make sure you have a catchy subject line (it's mobile friendly too!)

don't be too spammy- be elegant and worth your readers' time

email appending your database is a must- what if you're not being able to obtain ROI due to invalid, duplicate, invalid email- ids?

Email testing- ensure that it looks great on all devices- smartphones, tablets, computers, etc. and more!

So, again, 'what's the best time to roll out an email campaign?“ I would say, anytime is okay as long as your content is worth everyone's time! (and other aspects too)

Address

Quick Append,

Web: http://www.quickappend.com/

Email: info@quickappend.com

701 North Green Valley Parkway, 

Suite 198, Henderson, 

Nevada, 89074

5 Email Marketing Terms Must Be Aware Of

Email marketing as a whole is getting deeper, getting wider, touching newer aspects of marketing. It's a widespread marketing strategy wherein, if you rise, you're there! If you're not then, it's hard to get on track if you're unaware of terms, processes, services and more.

Just like mass communication, for instance, email marketing also have jargons which are terms for services and more. For you, as an email marketer- be it a fresher or an experienced one, you've got to be aware of the most popular and essential jargons.

Give below are jargons which you need to be aware of to give your email marketing campaigns and knowledge an edge and a quick boost!

Multivariate testing-  A great email marketing technique wherein, you can exactly find out which email works out the best for the audience! As you know, different audiences respond to certain images, colors, font faces and more differently, As an email marketer, you've got to be aware of the combination which suits your subscribers the best. Also, this test involves various variables.

Also Read: How To Write Irresistible Emails To Your Subscribers?

In this test, there are 2 samples, one with the direct approach- a bold CTA plus a clear image- things are clear here, to the point. The other sample will have a complex design with a couple of CTAs and no image. The CTR determines your email's efficiency.

Hard and soft bounce- When emails are sent out to senders due to permanent reasons like when the domain name is incorrect or, the email address is not a real one is what hard bounces are all about. Hard bounces can drastically affect your deliverability rates and can make you end up being a part of the spam folder! 

Soft bounce is all about an email which could not be received due to temporary reasons like the receivers' full inbox or, huge files and more. Contact your email append service provider to work on soft bounces!

Email appending- Appending services are a must for your database. With a rusty database, you cannot trust it's destination, CTR and more. What's the point of drafting beautiful, quality mailers when your database is rotten? Be it reverse email append services or other services like demographic appending, social media appending and more are going to help your bring your database perform at it's best!

 Transactional emails- It's a wonderful email marketing technique and term used for mails which are sent right after a purchase. It lets the customers' know that you're obliged by the purchase they've made. With email appending, it's going to be easy for you to follow- up, edit, customize your mailers. In fact, you can send special offers to people on their birthdays via date of birth appending.

Dynamic Content- Dynamic content is the in- thing for e- commerce based markets. Here, content is customized every now and then as per the customers' needs. It's effective to opt for dynamic content, especially for B2C markets as customers will be driven to buy your products!

To be honest, it's a must for you to email appending your database before anything! Why? Well, email appending shall give your database an edge, crispness and more- you'll obtain 100% ROI if it's a quality database. The terms mentioned above are general but, so powerful.

Is it right to spy on your email marketing competitor or work hard towards your company?

They say, look into your own book, if you don't, you'll never be able to accomplish your goal! As children, we must've got this at least once from our parents.

Guess what, they just didn't blabber all this out in the blue- it was for a reason- to help you realize that if you keep looking at others, especially your competitors, good luck to your goal accomplishment! Either it'll be left undone or, it won't be done with your 100% in it.

Marketing is hard irrespective of your business, industry. However, does it really make sense for you to look at your competitor and sigh?

So, how do we fix this constant, annoying habit of spying on our competitors for all the wrong reasons?

Here's a handful solutions for you-

You can always work on your email template and make sure it's just right for your readers

Customize your emails 

And, don't send them all out at once- it'll end up in the SPAM folder!

Also, short email subject likes- nobody has time to reach each word of your mailers- it's all about less content, more visuals (It's that time of the century when all your subscribers do is, scan!)

Send your mails to valid email addresses, existing ones and more- you can do that by email appending your database- it'll ensure you have a valid, up-to-date database, without any glitches or any terror of ending up unread!

There are several other ways in which you can enhance your email marketing campaigns like sending out customer engaging content, making use of each opportunity or, sending out great offers which are irresistible. Most importantly, email append services are the key- once you have gotten your database email appended, you'll see the magic! 

Probably, your competitors will spy on you secretly now and come across this blog- keep the competition fair and clean, things will look up soon.

Again, I ask you, “Is it right to spy on your competitors and forget about your work?” Well, no way! Only when you will work, you'll obtain results, not when you bring down on track down your competitors movements each step. Bottom line being, look into your work, fix the mistakes in them and you'll end up being a successful email marketer!

Address

QuickAppend,

701 North Green Valley Parkway, 

Suite 198, Henderson, 

Nevada, 89074

Email:  info@quickappend.com

Web: www.quickappend.com

Email Signatures You Must Get Rid of This 2017

Email marketing, as predicted by several studies is going to develop a lot more than what it is at the moment. No matter whichever communication app crops up, e-mails are probably never going to die out. It's going to carry on on a potential level and shall remain a staple form of professional communication! The base of email marketing is it's presentation, not it's content! Reason being, people are just scanning them- so, less reading, more seeing!

Your email signature probably may develop your first impression before your client. 

Try being the best starting from right there!

Email marketing to many is an art- it's hard to make sure each and every human reads that mail and gets driven to make the purchase of fill that form! 

Which is why, here are 5 email signatures you need to get rid of this 2017: 

1. Irrelevant content, not cool!

Avoid over- crowding your email. Keep it simple, elegant, crisp- designation, contact details, company name, that's more that's enough. It's not a resume, right? And, you don't have to tell your readers all about you, it is so senseless. In fact, if they will want to get in touch with you, they'll find a way out, don't you worry! 

Remember, the more unnecessary content is there in your email the more your emails will be ignored. People hate to read, especially, unnecessary information. 

NOTE: This point does not count for legal disclaimer. Some details have to be added which cannot be ignored- do business within the law.

2. Large graphics, a big NO!

Imagine this, you are the receiver of an email wherein, there's a completely inappropriate graphic, an image of a mountain top- would you like to see the mail any further? No, right? Everyone's time is precious. It's frustrating scrolling down all the way because of the huge image.

On a personal level, you can put anything as your signature but on a professional level, it's a big NO!

3. Too many colors, not accepted

Yes, it's a subjective topic to talk about. However, this point completely differs from one profession to another- if you're selling email appending services, you obviously won't make use of loud, charismatic colors. However, if it's a paint exhibition company, it can be colorful. The problem with over- abundance of colors is that there are clashes within colors,  over crowding and an imbalance of colors.

However, there are certain people who can pull off their signatures in spite of colors, it's all about your confidence and creativity!

Also Read: 6 Email Marketing False Beliefs You Must Overcome!

4. Please, don't use fun or custom fonts!

Let's keep it for our loved ones, shall we? Computers are mostly meant for serious, professional work and not to imitate childish font faces. To be honest, your credibility as a genuine corporate person will be questioned if you do so.

Please, just, don't do it- for email marketing's sake!

5. Prevent stagnation

Keep your email signature as updated as your LinkedIn profile! This shows how proactive you are and how much you value time, how observant you are and more. Think it this way, “It looked great at one point of time. Now, it's outdated- time to change!” 

There's a huge possibility that this blog may not be apt for you, your style! However, this is for most for us. However, what's the point f sending out these beautiful email-  signatured emails if nobody's going to receive or open it? Which is why, its essential for your company to sign up for email appending services for the best results and this hardwork of working over your signature pay off well.

Address

Quick Append,

web: www.quickappend.com

701 North Green Valley Parkway, 

Suite 198, Henderson, 

Nevada, 89074

6 Email Marketing False Beliefs You Must Overcome!

Email marketing ain't a dead end yet! It's the best tactic to generate quality B2B and B2C leads, therefore, conversions. Yes, email marketing is old. But, as they say, old is gold! This blog has an aim- to get you out of the myths of email marketing. Here are 6 email marketing beliefs which you must get yourself out of today!

               

1. People don't want to receive your marketing emails

The misconception here is that people are interested in your emails. Trust me, no need to think twice! As a matter of fact, 74% of adults who are online prefers to receive marketing messages by email rather than direct mail, according to MerkleInc’s research.

If you market right, they'll definitely love reading your emails. In simple words, they don't really hate your email marketing mailers. 

However, limit yourself to this one fact- Write marketing mails to a real human, not a mailing list. 

Remember, people won't randomly subscribe to your mails, they want to read them all. 

Also Read: How To Write Irresistible Emails To Your Subscribers?

2. Good emails equal great conversion rates!

It's unbelievable that people are coming up with fake stats like CTRs are going somewhere around 0.008%. Email marketing is all about brand exposure or, email marketing obtains less or zero ROI. 

As a matter of fact, 66% of online consumers bought something based on an email marketing message. Also, email marketing has an ROI of 4,300%.

Bottom line being, do email marketing right and see yourself right there in no time!

3. The bigger your email list, the better!

Get over this, you know- it's ALWAYS about the quality, not quantity! This is another sad myth- remember, back in school there were these kids who used cheap tricks too obtain great marks and you didn't? Well, at the end of the day, it's you who's going to obtain great and quality knowledge, the others are just going to fade away. 

As a matter of fact, if your mails go to the spam folder for most email ids, your IP address shall be blocked. Not good, right? Obviously, you do not have enough time and techniques to make sure all's okay with your database. Which is why, email appending is just what you need- all you need to do is, get in touch with quality email appending companies and rest is their task. You'll end up having an up-to-date, quality database in no time and at the most affordable rates.

4. Our forever winner- the subject line!

Your reader does not have enough time to reach a 100- character subject line, that's the fact!

Yes, it's been said to you a zillion times. However, your mailers' subject line is going to take you there- to the ROI bit. Short lines, great opening rates- 58%. Also, personalized subject lines have an open rate of 22.2%. 

Remember, your readers don't have much time for you. If you want them to spend time on your mailer and do what you want them for you, you've got to make it customer- centric. Provide with great offers, catchy, short and sweet subject lines and more! 

Above all, remember, spammy, block- lettered and fishy subject lines are definitely going to bring you to the spam folder. According to a research, around 69% pressed the SPAM button when they saw a spammy subject line. 

5. Email marketing does not care about the user's device preferences

This is the biggest misconception of all! If your email is not optimized for mobiles, it's a piece of crap! As a matter of fact, 35% of all business professionals check their email on their mobile phones, and 64% of decision makers read email on their mobile. 

This world is evolving, make your emails evolve with them, please?

6. Desperation and long mails- they're good

As a matter of fact, it's a terrible idea to send out desperate rather, multiple or, frequent mails and mails which are too lengthy. Again, nobody has much time and nobody likes too much information. 

Draft short and sweet mails- informative yet fun ones- which would make them feel special and not feel like they wasted their time! Also, sending out constant emails is going to push them to unsubscribe which is sad. 

Bottom line being, Keep email marketing but, make these small changes like, send out quality mails with short and sweet subject lines. Also, don't forget about mobile optimization. Above all, test-test-test! Sample mailers are essential- without them, you don't know how your subscribers are going to receive them. 

Most importantly, without a quality email database, you cannot expect high conversion rates. Which is why, you've got to email appending your database today and make sure your database is up-to-date, without any invalid or missing data!

Address

QuickAppend,

701 North Green Valley Parkway, 

Suite 198, Henderson, 

Nevada, 89074

Email: info@quickappend.com

3 Best Email Marketing Campaigns EVER And Why They've Been The Best:

You want to know the secret to the best email marketing campaigns? Well, you'll get to know anyway. The secret is email appending! There must be several other email marketing campaigns sent out which were way better than the following. However, the reason why they did not do well was just because they did not target the right audience. That's when B2B email appending and B2C email appending comes into the picture.

Anyway, here are the best email campaigns till date and here's why they did extremely well other than data cleansing at the right time:

                    

1. Charity: Water

                

Transactional email is the kind of mail they sent out to all wherein, they gave room to their audience to download a piece of information which shall be of prime importance to them for free. These are automated mails which come once you fill out a form to purchase a product or, to know about your product order's progress.

Also Read:  All About SIC Codes and NAICS Codes                                

Charity: Water took a different route. Once someone donated an amount to a charity, their money goes through a beautiful journey. Each time the money was used, or created an impact, a mail was sent to them to let them know how grateful they are to them.

The beauty in this was that it inspired people to donate more often as they knew where their money was going and in what. This campaign would not have been successful if, they went out to invalid or obsolete email ids. Which is why, data append is a must!

2. BuzzFeed

                  

BuzzFeed, as you know is a huge brand. It's got amazing, catchy subject lines and preview text. Their content is short and sweet, covering most of the humans on this planet. The beauty about their email campaigns is that they're image- oriented and the content and other aspects of the mailer are such that the viewer, in spite of looking at it or a few seconds, will not forget the content and intention of them mailer, making it successful!

It's definitely something to be an admirer of.  However, their appended email database definitely did the trick as well as it helped them in hitting the nail just right!

3. Uber-

                 

Uber's beauty is simplicity- their email campaigns are elegant and so sophisticated! The content in their emails are very short and to- the- point. Also, they have a CTA for all who want to know more! Also, they stick to their template and have consistent designs, just like the newspapers! At the same time, their social media images, app and so on have geometric patterns with bright colors, appealing to all. A tactic they've nailed is attaining and retaining brand loyalty. However, they always kept in mind to email append, phone append and so on, making sure they always have a valid, up- to- date database.

There are several other brands like Birchbox, Dropbox and so on who've had lovely e-mails which were personalized, inculcated with GIFs, enough content and visuals to attract more people and so on. It's awestrucking how email marketing will probably never die out- not anytime soon at least!