Email marketing, as predicted by several studies is going to develop a lot more than what it is at the moment. No matter whichever communication app crops up, e-mails are probably never going to die out. It's going to carry on on a potential level and shall remain a staple form of professional communication! The base of email marketing is it's presentation, not it's content! Reason being, people are just scanning them- so, less reading, more seeing!
Your email signature probably may develop your first impression before your client.
Try being the best starting from right there!
Email marketing to many is an art- it's hard to make sure each and every human reads that mail and gets driven to make the purchase of fill that form!
Which is why, here are 5 email signatures you need to get rid of this 2017:
1. Irrelevant content, not cool!
Avoid over- crowding your email. Keep it simple, elegant, crisp- designation, contact details, company name, that's more that's enough. It's not a resume, right? And, you don't have to tell your readers all about you, it is so senseless. In fact, if they will want to get in touch with you, they'll find a way out, don't you worry!
Remember, the more unnecessary content is there in your email the more your emails will be ignored. People hate to read, especially, unnecessary information.
NOTE: This point does not count for legal disclaimer. Some details have to be added which cannot be ignored- do business within the law.
2. Large graphics, a big NO!
Imagine this, you are the receiver of an email wherein, there's a completely inappropriate graphic, an image of a mountain top- would you like to see the mail any further? No, right? Everyone's time is precious. It's frustrating scrolling down all the way because of the huge image.
On a personal level, you can put anything as your signature but on a professional level, it's a big NO!
3. Too many colors, not accepted
Yes, it's a subjective topic to talk about. However, this point completely differs from one profession to another- if you're selling email appending services, you obviously won't make use of loud, charismatic colors. However, if it's a paint exhibition company, it can be colorful. The problem with over- abundance of colors is that there are clashes within colors, over crowding and an imbalance of colors.
However, there are certain people who can pull off their signatures in spite of colors, it's all about your confidence and creativity!
4. Please, don't use fun or custom fonts!
Let's keep it for our loved ones, shall we? Computers are mostly meant for serious, professional work and not to imitate childish font faces. To be honest, your credibility as a genuine corporate person will be questioned if you do so.
Please, just, don't do it- for email marketing's sake!
5. Prevent stagnation
Keep your email signature as updated as your LinkedIn profile! This shows how proactive you are and how much you value time, how observant you are and more. Think it this way, “It looked great at one point of time. Now, it's outdated- time to change!”
There's a huge possibility that this blog may not be apt for you, your style! However, this is for most for us. However, what's the point f sending out these beautiful email- signatured emails if nobody's going to receive or open it? Which is why, its essential for your company to sign up for email appending services for the best results and this hardwork of working over your signature pay off well.
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