The most meant-to-be times to roll out email marketing campaigns

The following has been an unanswered question since forever- “When exactly can I roll out email campaigns?” Yes, we've got multiple not-so-worth-it answers like Tuesday through Thursday morning- from 8:00AM to 10:00AM- all thanks to researches which haven't worked out well. But, our life has been very dynamic since forever now.

Several researches like that of Experian's 2012 research found out that unique open rates, late at night are taking place on an average level of 22%. Funnily, these people have also had great CTR throughout the day as well. However, there's a probable reason behind constant email activity- 9:00AM-5:00PM job then, constant activity online as well.

Some researches have also revealed that high CTRs are taking place on Monday mornings and Saturdays and Sundays as well- shocking, ain't it? All these years, I thought that 'Mon-daze' were the saddest were because of work and Saturdays and Sundays were the happiest due to holidays. But, probably, according to the results, either people are workaholics or, they just what to be pre- prepared with regard to work.

Also Read: How To Write Irresistible Emails To Your Subscribers

Weekend lovers/ haters?

Let's find out!

Yes, most of us hate weekends but, there are businesses who may have working weekends or are simply people who're concerned about their work lives. On looking at Experian's email marketing study, we found out that when the send volume was the least, the recipients responded to them the most. The CTR % for both Saturdays and Sundays was 18%- the highest percentage all week.

Other studies also supported this study and came up with results of that kind.

Yes, according to a regular person, people with high CTR on weekends are weekend haters but, it's a catch- however, do run out a couple of email campaigns as test ones and see how that works out for you!

Mobile matters, really?

Oh, this is so common but, forgotten by several email marketers. It's like, reminding a teenager that he's 16 since forever- they never seem to remember it or behave like 16-year-olds! A study found out that about 55% of all e-mails are viewed on smartphones and, it's been growing by 2% too!

However, here's a tip- if you're making it mobile- centric, ensure that your CTRs are to-the-point and visible.

Another study found out that the open rates were dependent upon the device they're using. Usually, mails opened from 5:00PM to 8:00AM are mostly opened from cellphones but, from 3:00PM to 4:00PM, desktop!

So, here's another tip- while you send out test campaigns, send the same mail out to different recipients at different slots of time, giving you more clarity. Also, make sure that the landing page is mobile- friendly.

But wait, did you get my point? Timing ain't everything!

If you keep sticking to what time your emails are opened, what about the other defining elements? Here are a few:

make sure you have a catchy subject line (it's mobile friendly too!)

don't be too spammy- be elegant and worth your readers' time

email appending your database is a must- what if you're not being able to obtain ROI due to invalid, duplicate, invalid email- ids?

Email testing- ensure that it looks great on all devices- smartphones, tablets, computers, etc. and more!

So, again, 'what's the best time to roll out an email campaign?“ I would say, anytime is okay as long as your content is worth everyone's time! (and other aspects too)

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3 Best Email Marketing Campaigns EVER And Why They've Been The Best:

You want to know the secret to the best email marketing campaigns? Well, you'll get to know anyway. The secret is email appending! There must be several other email marketing campaigns sent out which were way better than the following. However, the reason why they did not do well was just because they did not target the right audience. That's when B2B email appending and B2C email appending comes into the picture.

Anyway, here are the best email campaigns till date and here's why they did extremely well other than data cleansing at the right time:

                    

1. Charity: Water

                

Transactional email is the kind of mail they sent out to all wherein, they gave room to their audience to download a piece of information which shall be of prime importance to them for free. These are automated mails which come once you fill out a form to purchase a product or, to know about your product order's progress.

Also Read:  All About SIC Codes and NAICS Codes                                

Charity: Water took a different route. Once someone donated an amount to a charity, their money goes through a beautiful journey. Each time the money was used, or created an impact, a mail was sent to them to let them know how grateful they are to them.

The beauty in this was that it inspired people to donate more often as they knew where their money was going and in what. This campaign would not have been successful if, they went out to invalid or obsolete email ids. Which is why, data append is a must!

2. BuzzFeed

                  

BuzzFeed, as you know is a huge brand. It's got amazing, catchy subject lines and preview text. Their content is short and sweet, covering most of the humans on this planet. The beauty about their email campaigns is that they're image- oriented and the content and other aspects of the mailer are such that the viewer, in spite of looking at it or a few seconds, will not forget the content and intention of them mailer, making it successful!

It's definitely something to be an admirer of.  However, their appended email database definitely did the trick as well as it helped them in hitting the nail just right!

3. Uber-

                 

Uber's beauty is simplicity- their email campaigns are elegant and so sophisticated! The content in their emails are very short and to- the- point. Also, they have a CTA for all who want to know more! Also, they stick to their template and have consistent designs, just like the newspapers! At the same time, their social media images, app and so on have geometric patterns with bright colors, appealing to all. A tactic they've nailed is attaining and retaining brand loyalty. However, they always kept in mind to email append, phone append and so on, making sure they always have a valid, up- to- date database.

There are several other brands like Birchbox, Dropbox and so on who've had lovely e-mails which were personalized, inculcated with GIFs, enough content and visuals to attract more people and so on. It's awestrucking how email marketing will probably never die out- not anytime soon at least!